New Marketing Automation Buyer’s Guide Offers Valuable Advice
The Point
APRIL 16, 2014
HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses. What sort of content works best? (HS)
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