Martech

AUGUST 16, 2023

They want quick access to information Time is of the essence. B2B buyers want immediate access to information, whether it’s product specifications, pricing, or support documentation. A well-designed FAQ section, a (helpful) chatbot, actual live chat on your website , and easily accessible customer service can fulfill this need.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

Hubspot

MARCH 14, 2018

We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.

FAQ 99

FAQ Case Studies Case Study Comparison 99

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

APRIL 12, 2021

When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. For example, one session in the Adobe MAX event showed me how to use new features in my Lightroom mobile app. SXSW is a good example of how to choose merch that's reusable and relevant to the event brand.

Examples 92

Examples Brand Identity Branding Banners 92

nDash

AUGUST 25, 2022

New features and tools can be hard to understand. Many free content writing courses for beginners can still provide good information for experienced content writers. . This course offers examples of important factors such as anchor links, inbound links, and page ranking. . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

JULY 19, 2018

Sliding scale plan : Where buyers can view price and features with a simple interactive element. There are several ways to reduce friction points: Add FAQs to your pricing page. It shouldn't be blocked by features and price. They save their customers from going through an otherwise complicated buying process. Include live chat.

Pricing 68

Pricing Price Practices Examples 68

Televerde

JUNE 6, 2022

Some other types of sales emails that get great returns include: Welcome emails Case studies FAQ emails “How To” emails Discounts and special offers Lead magnets Industry insights Reminder emails. Instead, save business information for later and devote that first line or two to connecting with your audience.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

The ABM Agency

MAY 26, 2023

Exploring a range of resources, including corporate websites, social media accounts and sector publications can provide useful information to customize your account-based marketing plans for each target. HubSpot’s Make My Persona tool is an excellent resource for creating comprehensive customer profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. For good B2B examples, go here. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

DECEMBER 19, 2017

FAQ This: The FCC Net Neutrality Vote. Net Neutrality is a collection of regulations that prevent internet service providers (ISPs) -- like Xfinity, Spectrum, or Verizon, for example -- from altering internet speeds or censoring online content. Perhaps the answers to these questions will provide some insights as to why.

FAQ 76

FAQ Paid Search Agency Internet Marketing Act-On 76

nDash

MAY 26, 2022

For example, Gartner’s research reveals that 44% of millennials prefer not to work with sales reps in the B2B space – suggesting that there are swift moves toward digital channels and away from in-person interactions. Examples of analytics tools include: BuzzSumo. HubSpot’s Marketing & Analytics.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Navigate the Channel

JUNE 2, 2023

According to a Forbes article on SEO, “What you are really doing is making the website a better answer for search engines so more people come to your site to see your services, products or information.” Hubspot has more answers for that, too. If you want to use Bing, read this advice from Hubspot. Have a brick-and-mortar office?

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 16, 2020

Allow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world. Let's talk about some of the features you'll have to work with in WhatsApp Business. Now, if you've just read that and thought, "WhatsApp? What's that? Image Source.

Work Management 100

Work Management Marketing Management Business Ideal Customer Profiles 100

SmartBug Media

MAY 30, 2023

Source: HubSpot Let’s be honest—does any marketer really know what that means? For example, let’s say your sales team has a close rate of 30 percent. If you sell products, make it possible to add featured items directly to the shopping cart from the homepage. Add an FAQ section to the page. Incorporate live chat.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Outgrow

JUNE 26, 2022

This method of marketing your product or service provides valuable information to the customer before convincing them to buy your product. Let’s take an example! That’s why Apple’s ads don’t show product features like memory, speed, or device weight. Define Product Features. Value Proposition.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MAY 5, 2021

So let's look at an example to get a mental picture of this process. The top-middle-bottom funnel is a classic model used by sales teams, which focuses on sparking interest, informing potential customers, convincing them to purchase, and building loyalty so they become repeat buyers. What information is resonating with people?

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. That’s Google Suggest, otherwise referred to as its autocomplete feature. Google developed this feature to help users find the best matching words or phrases for their main keyword. Examples include: Answer the Public.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Scoop.it

MAY 4, 2023

That’s why it is vital to highlight user-generated content on each product page together with FAQs to help customers speed up their purchase decisions. For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Navigate the Channel

JUNE 21, 2023

For example, awareness goals might include raising brand recognition or educating your audience. Provide information about your location, such as your booth number or a map to ensure that attendees can find you. Summarize key points of your brand story that will make any journalist want to feature your company.

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Hubspot

JULY 30, 2020

More generalist marketing, and providing more of an 'overview' of a product, is not likely to cut it with these consumers — they require more in-depth information. Improve the retention of your products and services, and create real brand advocates through FAQ's, How-to's, and videos. Versus" and "Or". Work backwards. Problem-solving.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Hubspot

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). Sales collateral for the Retention and Advocacy Stage includes: FAQ and knowledge base. But that’s not all.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Hubspot

APRIL 25, 2019

You’ll see this example throughout the piece. Specific features (such as size, color, material, quantity, etc.). Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Your title is prime real estate for two things: product information and keywords.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

DECEMBER 21, 2020

At HubSpot, we know the struggle. Here's an example of a template you might use to welcome new subscribers to your newsletter: Hi [First Name], Thank you for signing up for [include what someone just signed up for like a blog subscription, newsletter subscription, company services, etc.]. Featured Resource: 6 Free Blog Post Templates.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Outgrow

AUGUST 6, 2021

For example, a giveaway may show a different result when compared to a quiz. For example, if you’re into a real estate business, a quiz like “Should you buy or rent?” They are super informative, add value, and most of all, offer solutions that are highly useful and personalized. Check out this course. The potential is endless!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Valasys

APRIL 20, 2023

For example, you might hypothesize that changing the color of your CTA button will increase conversions. Users should be able to access the data and insights they need to make informed decisions quickly. Price: Hotjar offers a free plan with limited features, but the paid plans start at $39/month.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

ClearVoice

NOVEMBER 25, 2019

It should be informative, helpful, and valuable. Whether it is looking for more information about your product and/or service, pricing, or how to do something, customers love being able to visit a website and find exactly what they are looking for. These resources can include videos, how-to articles, service guides, FAQs, and more.

Paid Search Agency 66

Paid Search Agency Work Management Marketing AI Marketing Management 66

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? Our example is both. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

KoMarketing Associates

JULY 19, 2016

For example, when we search for “search engines” worldwide, we see Google at the top of the list. The profile shows information about the web server, hosting providers, content management systems, and much more. HubSpot Sidekick. How we use it : This is a very handy tool for us when we perform competitive analysis.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

DECEMBER 17, 2019

More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Outgrow

OCTOBER 29, 2021

With a giveaway maker, you can easily access the lead information collected through your giveaway. Moreover, if you get an analytics feature along with your tool, nothing like it! For example, you can integrate with a tool like Salesforce to collect your lead information. Key Features. Key Features.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Outgrow

JULY 19, 2021

They can help collect and collate information related to feedback, research, or management. For example, take a look at this online survey form for Target Market Analysis. Check out our complete guide for definition, usage, benefits, and lots of examples and tips! . Top Features of No-Code Form Builder.

Outgrow 59

Outgrow Work Management Template Interactive Marketing 59

Hubspot

AUGUST 6, 2013

Instead, we would call any page on the web on which one might land a "web page," whereas a "landing page" is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor''s information through that form. It must exist solely for the purpose of capturing a visitor''s information through that form.

Landing Pages 28

Landing Pages FAQ Differentiation Pricing 28

Optinmonster

JANUARY 18, 2024

In this guide, we’ll share some of our favorite pricing page examples. Best Pricing Page Examples to Boost Conversions Now that you have an idea of what your pricing page should accomplish, let’s look at some examples. As you can see, we fit a lot of information while maintaining a clean design.

Pricing 102

Pricing Price Examples Top of Funnel 102

Hubspot

FEBRUARY 23, 2021

And, as with any new social media app, learning about all of Clubhouse's features -- and trying to catch up with its earliest adopters -- can feel a bit overwhelming. Here's a text I received from Clubhouse when my HubSpot colleague, Amanda, bumped me up to the top of the waitlist. You'll also choose a photo, username, and password.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Hubspot

JANUARY 9, 2014

The contact data you have to work with depends on what information leads share with you on forms. For instance, if a contact fills out a form only with their name, age, and phone number, in all likelihood, you still need some other vital information to segment them accordingly. So, the world is your oyster.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28