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14 Ways to Get More Use Out of Your Buyer Personas

Hubspot

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. “Also, Example Eddie hates Snickers bars,” you continue, "but he''s quite partial to Toblerones."

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9 Ways to Make Your Marketing Analytics Actionable

Hubspot

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

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How to Be an Awesome Blog Commenter

Hubspot

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links). Domain - The main web address of your site (example: www.yoursite.com). Directory and Dmoz.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff.

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What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

accelerate agency

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.