Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Image via Moz.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Go Beyond SEO

JULY 13, 2022

Your customers change their behavior depending on the season, which impacts the content they interact with and the keywords they use for search. Here are a few examples of businesses that you would not traditionally associate with seasonality: Divorce lawyers. Google Ads. Facebook Ads. Busy Season. Don’t hide from them!

Trends 78

Trends Optimization Planning Paid Search Agency 78

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Unbounce

MARCH 10, 2022

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Spyfu is a competitor monitoring tool to help you discover keywords and terms that your competitors are bidding on. Tools for Improving Your PPC Workflow.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

ClearVoice

JULY 5, 2022

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. Often, marketers will focus on two different things when generating ideas: topics and keywords. But what’s the difference between these two terms, and which one is more important for optimization?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. Hence, getting high traffic and sales is not possible without optimizing your content. What is SEO-Optimized Content and Its Importance. Steps to Write SEO Optimized Content.

Traffic 52

Traffic Optimization SEO SERP 52

Buffer

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Google Business 89

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). Google and other search engines now penalize websites that are overloaded with specific keywords and key phrases.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Before you can tap into the power of social selling though, you need to optimize your own social media for business. Optimize your bio for search.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Martech

JANUARY 23, 2023

Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must.

Search Marketing 125

Search Marketing Paid Search Agency Planning PPC 125

seo.co

FEBRUARY 1, 2023

Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy. Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Unbounce

DECEMBER 1, 2021

Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. Google Ads. Google’s top advantage is its sheer scale.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Adobe Experience Cloud Blog

AUGUST 7, 2018

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. Social media is a prime example.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. Here, you won’t see keyword suggestions.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Well-optimized sites get more and more traffic over time, and that means more leads and sales. By the end of this post, you’ll have a well-optimized site that brings you more business. Optimized Content.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

Anyword

FEBRUARY 23, 2022

Dollar for dollar and click for click, Google Ads is a PPC advertising platform that you can’t ignore. The average conversion rate for Google Ads is 4.4% In other words, putting up the most effective Google ads and descriptions is a must-do. . What Is “Google Ads”? What Is “Google Ads”? Build Around Keywords.

Paid Search Agency 52

Paid Search Agency Google Ads Copywriting 52

Contently

APRIL 20, 2023

This data can help you make data-driven decisions to optimize your content strategy. Let’s dive in and explore how tools like Contently’s Content Value Tracker can help you optimize your content for maximum impact. So, why is organic traffic so important? How does this translate to business results?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

seo.co

JANUARY 3, 2023

Optimize Your Website for Local Search. as listed in Google Maps. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Keep Up with Google Algorithm Updates. Run Google Ads Campaigns.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98