The Effective Marketer

JANUARY 31, 2012

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. For example, a B2C firm might use ….

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JANUARY 27, 2014

Let’s take a look at some examples: HubSpot: Click to enlarge. This is an interesting example of a “webinar series” done badly. There is a ton of other examples out there you can check out and look at your company’s own webinar registration pages. SAP : Click to enlarge. Rackspace : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

NOVEMBER 18, 2011

Even the receptionist with her Facebook updates is creating content. For example, how is your company in relation to the following “attributes”: Serious vs. Playful. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. Where is your brand now?

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

JANUARY 19, 2012

In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 30, 2012

Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing. The closest example you, college student, might have of what a trade show is might be your next career fair.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. For example, don’t let your brand mascot share the spotlight with other characters. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Name recognition increased 67% after two years of running the commercials.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100