KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. 27 Examples of B2B Callouts for Software.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

JULY 22, 2020

For example, if you’d like to reach specific target companies and your client is interested in additional companies that are similar to those on a target list, creating a lookalike audience of those companies is a good way to expand your audience as your budget and campaign goals allow. Lead Evaluation.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

JUNE 25, 2020

Screenshot Example of Branded Keyword Performance. Examples include: How much influence do branded keywords have on organic search traffic overall? Screenshot Example of Comparable Non-Branded Keyword Performance. Screenshot Example of Keyword Theme Visibility. Examples of Key Phrase Opportunities within a Keyword Theme.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

DECEMBER 20, 2022

For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Metrics are now named with the same convention across the board, for example, “first_visit”. Let’s take the Traffic Acquisition report for example. Now they may be identified under a different name.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. For example, a B2B machine parts company might not be concerned with trial sign-ups, while it would be a key benchmark for a B2B SaaS company. Discovery stage. Advocacy stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

OCTOBER 21, 2020

For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . For example, if you’re speaking to decision makers that focus on operations, speak to the specific challenges they may face, and answer the question of how you or your client can help.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

AUGUST 11, 2021

For example, increased exposure rose from 86% to 88%. Social Media Examiner conducted its “2021 Social Media Marketing Industry Report,” and statistics indicated that all of the reported benefits of social media marketing have soared since 2020. Increased traffic went from 78% to 79%, and generated leads rose from 67% to 69%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

AUGUST 18, 2021

For example, most buyers (82%) claim that pricing is their top variable. This indicates that B2B buyers are taking their time when it comes to evaluating their options. With that point in mind, B2B marketers may want to consider the top five variables among B2B buyers evaluating solution providers. Reaching Out to More B2B Buyers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

KoMarketing Associates

OCTOBER 26, 2022

For example, most respondents (47%) say there has been a moderate increase in sales and marketing alignment. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. For example, if this campaign is about getting demos, choose that option. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 6, 2020

Here’s an example of that post format highlighting an article’s key takeaways: Effects of inaccurate customer/prospect data: – Wasted resources – Inability to rely on analytics – Negative impact on CX and data-driven programs @kavermes has more from a report by @ExperianDQ : [link] #DataDrivenMarketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

AUGUST 12, 2020

Structured Snippet Examples. Here are some examples that B2B marketers can use depending on their industry: Structured Snippet Examples for Cybersecurity. This example showcases how a cybersecurity company can list all its services or the core offerings contained inside a main capability or pillar page.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JANUARY 3, 2017

Examples include: How much influence do branded keywords have on organic search traffic overall? The example below is meant to illustrate how a particular keyword theme has performed for the same organization used in the previous example, in the same timeframe as well. Examples of Key Phrases within one Keyword Theme.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JULY 21, 2020

For example, more than half of marketers who’ve been using social media for more than 12 months report it helped them improve sales.”. Increased exposure (86%) was cited as the top reason by marketers, followed by increased traffic (78%) and generated leads (67%). “A Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

JANUARY 3, 2017

Examples include: How much influence do branded keywords have on organic search traffic overall? The example below is meant to illustrate how a particular keyword theme has performed for the same organization used in the previous example, in the same timeframe as well. Examples of Key Phrases within one Keyword Theme.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

MARCH 12, 2015

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Tim’s profile is another good example of a LinkedIn profile covering all critical elements. Why LinkedIn Again? Education Background.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

OCTOBER 12, 2022

For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

AUGUST 31, 2022

There are some UA goals that aren’t possible in GA4, for example: smart or duration goals. . For example, you could search Conversion by day or conversion by country, and Google Analytics will display the requested data. . GA4 counts every time an event conversion occurs—even if it happens multiple times during the same session. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

APRIL 10, 2020

A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines. In social media marketing specifically, it is imperative to illustrate examples of how campaigns connect with target audiences and to highlight successful engagements.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

DECEMBER 2, 2020

Like this: This can be added to the footer of your website, for example, or even to the footer of your email messages. You’ll see a screen like the one used for the “marketingwriter” URL example shown above. This is another way to build the following of your LinkedIn page, and it couldn’t be easier to do. Just add a button. Click save.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MAY 30, 2018

Twitter List Examples: For a manufacturing distributor, their Twitter list helps keep in touch with the marketing managers associated with their various manufacturing partners, in order to share / distribute content, provide further social media visibility, and nurture guest post opportunities. Final Thoughts.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 29, 2020

Instagram Stories, for example, are getting excellent engagement. For example, using ads more broadly as a way to better promote strategic content. Buyers with more time on their hands can investigate additional marketing channels. New research shows they have an 87% completion rate.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JUNE 8, 2021

For example, approximately 83% of respondents who said they had been using social media marketing for one year or longer said it generated exposure for their business. Generated leads increased from 67% to 69%, and marketplace insight jumped from 49% to 56%.

Social Media 162

Social Media Marketing Report Social Marketing Advertising Channels 162

KoMarketing Associates

FEBRUARY 15, 2018

Take this actual example I received for my business website, which does digital marketing: I ignored the email but got a follow-up email from him a few days later. This is a good example of a potential B2B query that has completely missed the mark with dynamic ad insertion.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

APRIL 22, 2020

For example: The whole thing got me thinking about businesses in general. For example, if budgeting is an issue, create a pillar page with relevant blog posts, ebooks, webinars, etc. Take for example something as simple as content. As a business, think about what you can offer to your customers that would help them at this time.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

APRIL 7, 2020

About 31% of respondents claimed that personalized emails, for example, often pique their interest. Approximately 39% said that their existing personalized marketing strategy is only “somewhat” sophisticated in nature, and 15% stated that their plan is not sophisticated at all. How Marketers are Personalizing the Customer Experience.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. Examples of these would be: “Career”. Accounting”. Sudden changes in the news can affect what people are searching for. Employment”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

MAY 12, 2020

For example, the average completion rates for 15-second videos in Q4 2019 was 89%, edging out six-second videos (87%) and 30-second videos (88%). Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

KoMarketing Associates

DECEMBER 3, 2019

For example, if a company sells “car speakers”, bidding on the term “high quality speakers” seems to make sense. For example, a website protection company wants to bid on the term “ramsomware protection” and finds news articles about a new form of Ransomware affecting the Internet.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

JUNE 10, 2020

To answer this question, we have gathered ten excellent examples of different types of B2B visual content marketing. Use these examples for inspiration, but also as proof of what can be done. Here’s one example of a photograph taken in a company office by an employee who is leaving the firm. Charts and graphs. Pinterest pins.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

KoMarketing Associates

NOVEMBER 19, 2019

For example, if you have a certain number of leads you need to acquire in a quarter, make sure your agency knows what that number is. Here’s another example – If you want content written in a certain voice, be clear in what that voice is. Take for example one of my favorite clients. It can also dictate budgets.

Demand Generation Agencies 121

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 121

KoMarketing Associates

JUNE 30, 2021

For example, you may want to optimize how quickly leads get qualified. For brand building purposes, for example, marketers are less focused on generating leads and more concerned about showcasing customer satisfaction. This is why we track in the first place: to be data-driven and more effective over time.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MAY 13, 2020

The image below is an example of a featured snippet: What are Google Featured Snippets? We have seen many client examples where blog pages or other educational site content that ranks further down page one begins to rank for featured snippet results. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

APRIL 28, 2020

For example, 34% of respondents stated that they intend to increase their investment in low-cost channels, such as SEO , in the event of a global recession. The majority of marketers (47%) stated that they think it will be “more difficult” to achieve their annual marketing goals because of the Covid-19 pandemic.

Marketing Report 156

Marketing Report Statistics Custom Publishing Differentiation 156

KoMarketing Associates

MAY 3, 2018

For example, marketers can determine if they are achieving geographic coverage for primary and expanding markets. For example, a visitor from the Microsoft network in the city of Redmond is a greater chance of being an employee of Microsoft. Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. In the example below, New York state looks like it’s a rich opportunity to target. SpyFu, for example, can give you great ideas for your negative keyword lists. Leads that become closed deals and real revenue.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215