Examples Related Topics 
Everything Technology Marketing
DECEMBER 4, 2009
Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand.
Everything Technology Marketing
MARCH 14, 2011
Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments. You can, for example, make a time limited (e.g. 1 month), concurrency limited, (e.g.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Everything Technology Marketing
FEBRUARY 19, 2011
This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.
Everything Technology Marketing
OCTOBER 10, 2010
SEGMENTATION CRITERIA Here are some examples of dimensions that can be used for segmentation: Value Drivers Are companies using your solution to reduce cost, increase revenues, comply with mandates, protect assets, improve agility, reduce risk? HOW DO I MARKET TO SEGMENTS? How do I know how price sensitive a company's buying center is?
Everything Technology Marketing
JANUARY 10, 2010
Take online campaigns, for example. While marketing strategy and planning are critical to success, marketing often fails on the execution side. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response.
Everything Technology Marketing
JUNE 19, 2010
Events and Webinars, for example, are still executed at about the same level as 3 years ago by 50% of the marketers polled in the survey (although Webinars are trending up, and so is online advertising with 42% of respondents keeping it a about the same level and 37 percent increasing investment compared to three years ago).
Everything Technology Marketing
JANUARY 31, 2012
Marketers often struggle to create magnetic content in the right formats and quantities. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.
Expert insights. Personalized for you.
100 
Let's personalize your content