Anything Goes Marketing

APRIL 21, 2010

For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running. Wind is setting a good example on how companies should be using various social communities to retain and acquire customers. Take a look at @comcastcares and follow that example.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

OCTOBER 22, 2007

Good post on how to write subject lines with examples from Adrian Singer over at software projects. It needs to be something you yourself can act upon Here is his top example: Your Mortgage is late. It needs to be something you yourself can act upon Here is his top example: Your Mortgage is late.

Urgency Marketing 100

Urgency Marketing Tagging Act-On Email Marketing 100

Anything Goes Marketing

JULY 20, 2007

Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important. Here's another example from Agilent: This landing page does a few things right. For example, there is a "What's new" section.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

SEPTEMBER 16, 2007

You also have desktop widgets (for example, the ones that come with Windows Vista, Apple and Yahoo widgets ). For example, I have a weather application right on my desktop so I easily know the weather for the week. For example, I downloaded a widget for the show The Office for Facebook that displays quotes from the show.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

JANUARY 26, 2010

For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from. Here is an example and you tell me which heading works better if you’re a CIO: A. Response rates for this campaign were greater that 20% which is very good for B2B campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

NOVEMBER 16, 2008

For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Don't miss these great opportunities to build marketing content. Recycle your "inactive leads".

Top of Funnel 100

Top of Funnel Lead Ranking RSS Lead Nurturing 100

Anything Goes Marketing

NOVEMBER 11, 2007

Here is an example of what the top of the follow up email looked like (text was changed and the original message was not included): Subject FW: Looking for your feedback Hi Sam, We recently sent out this survey to our most important customers to get feedback on how we're doing. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

MARCH 11, 2007

For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”. For example, email was tied to 90% of closed deals while our live events only accounted for 45%.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

SEPTEMBER 29, 2007

For example, your call center or sales can track the number of engagements vs. the number of appointments. Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 3, 2009

Barefoot_exec provides an excellent example: Change Your Twitter Home Page Pic. For example, if you have an event, promotion, theme etc… create a hashtag for it ( what is a hashtag ?). Here is a great example of how Dunkin Donuts created a contest and used a hashtag to focus the conversation and engage its customers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

APRIL 5, 2009

By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 25, 2007

In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization. Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". This was a fairly straightforward B2C transactional example. Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. For example, if you're inquiring about how you can fly into space through one of those private space programs, you first need some serious coin to be considered. Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

OCTOBER 21, 2007

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. For example, if you purchased tickets to a Disney ice show in the past, you may receive an email letting you know that the Wiggles on ice is coming to town.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

MARCH 16, 2008

For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage.

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

SEPTEMBER 28, 2006

For example, the page titles and headers should include these keywords. For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order? Have a strong call to action based on the keywords. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Therefore email opens as an example is not good enough. For example, should B2B marketers combine email and SMS messages for event reminders or is email sufficient? How Email Contributes Further Down the Sales/Marketing Funnel.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JANUARY 21, 2009

For example, the ALT text could have been "Shoppers is offering a $10 off coupon for this weekend". I would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example). This unfortunately was not done and I have a grey box staring back at me.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

APRIL 10, 2006

For example: Kred fud kot. For example: Message #1: This blog will self distruct in 10 Message #2: 9 Message #2: 8 and so on. Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". When you do write on your blog, write in a new language that not many people understand.

Traffic 100

Traffic Tagging SEO Google 100

Anything Goes Marketing

APRIL 7, 2010

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. Don’t use that as an excuse to not start on a simple nurturing program to a specific segment ( for example: a specific industry) or creating a welcome program.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. For example, I would write a post on the company blog directed to company executives and no one would respond - nothing, nada (you can tell that I wasn't to happy about this). Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

DECEMBER 15, 2008

For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product. For example, you can include a column on your newsletter that promotes upcoming events. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Problogger and Blog Traffic King are just two examples of very successful email blog newsletters (we need a better name for these - how about "blogletters" or "b-newsletter" ?).

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

AUGUST 9, 2006

An example of a good comment: "Chad - I agree with your point but I think that you." An example of a bad comment: Chad, I agree with your point but hemorrhoids should not be used for paperweights As you can see from the image below from coComment a blog author may skip over a comment that has something like "Dave" and then a line break.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

JANUARY 18, 2009

I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story. Notice that the response time of Comcast was a big factor in customer satisfaction. is recommended. Respond to the twitterer directly.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. Phone and title should be optional.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

FEBRUARY 27, 2007

For example, take a look at this AutoPreview: Notice the HTML code that appears. This is not the most appealing as compared to the AutoPreview examples above. For example, instead of having "Join YourCompany at the Miami User Event" you may have an intriguing subject line like "Wouldn't it be great to go to Miami in the Winter?".

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MAY 2, 2006

Here's and example of good subject lines: - Eye on Company Name Update - Company Name Newsletter February 2006 - Invitation from Company Name - Company Name May 2005 News Bulletin! Here are examples of bad subject lines: - Last Minute Gift - We Have the Answer - Valentine's Day Salon & Spa Specials! BS) did better.

Newsletter 100

Newsletter Tagging Studies Email Marketing 100

Anything Goes Marketing

NOVEMBER 19, 2006

He uses the gaming industry as an example. For example, why ask for zip code if all you need is state for your lead distribution processes. His big tip is that you should consider providing a large chunk of the white paper for free before you ask for a web visitor to register for it. People are scared when they see it.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

JULY 25, 2006

This has resulted in countless examples of people being fired from their jobs , and family problems. For example, you may even offend customers by interviewing one of their competitors. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for.

Blogger 100

Blogger Ethics Tagging Creativity 100

Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Here's an example: Company X has been a loyal customer for the past 5 years. PS - any examples that you have on setting expectations would be greatly appreciated. This means using images to provide context.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

AUGUST 10, 2006

For example, I know that it's really not you Superman that left me a comment. For example: DO NOT LEAVE YOUR EMAIL ADDRESS IN THE COMMENT. Don't be lazy. We hate laziness, yes we do. Watch your @#$&* language for fuck sakes. This is a blog and not the playground. Don't sign your name as someone that you're not. I really meant it.

Tagging 100

Tagging Examples Personalization Leads 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JANUARY 27, 2008

For example "Chad - check out this great newsletter below. For example, for a newsletter change the subject line slightly for your different database segments by highlighting an article in the subject line that appeals most to that specific segment. Consider adding a personal touch above the email header image.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. For example, to the above question I responded "Try using your finger to move the arrow" was translated to "Your genius lies elsewhere". For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100