Chris Koch
JANUARY 31, 2014
English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). What’s interesting about the video is that it captures the most important historical event in Fallon’s career while also offering insight into who Fallon is as a person. Look, I don’t mean that as an insult. A New Kind of Online Bio.
Chris Koch
JUNE 15, 2011
Image via Wikipedia. We’ll make the events more targeted to the C-level. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.
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Chris Koch
JULY 16, 2010
Image via Wikipedia. From marketing event to marketing retreat. It’s an attempt to take a typical high-level executive event and transform it into something resembling a retreat. Through our events, white papers, videos, whatever, we must prepare our audience to experience that waking dream. One example stands out for me.
Chris Koch
APRIL 2, 2010
Image via Wikipedia. It’s why those expensive private events work so well. This company understands my pain. I may need to keep an eye on these guys in case they say something else that moves me. These guys are smart. But for all of these things to hit, customers need to be able to connect them to people. Twitter , LinkedIn, etc.
Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle. I resisted treating it as a standalone in the survey.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change. Relationship.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change. Relationship.
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