Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Host and Exhibit at Live Events. First, the dot-com bust of 2000 and then the terrorist attacks on 9/11 badly damaged the travel and events world.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI. Content goals post event.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Marketing teams are focused on proving that a given event adds value.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Vision Edge Marketing

DECEMBER 13, 2022

Marketing, for example, might have Advertising, Events, PR, Content, etc. under events, the third level of subaccounts. CFO: “It’s nice to attend these events, but we don’t understand why we go to so many. Given that it will impact the performance target at the event, we will not achieve the program target the event supports.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

The Point

MARCH 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. .

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

SmartBug Media

DECEMBER 22, 2023

In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ClearVoice

MARCH 31, 2020

Up until this point, we’ve also provided deep-dive explanations of the previous four content levels — core content (#1), vertical content (#2), content hub (#3), content franchise (#4) — which you can explore on your own time from this linked list. Vertical content. Next in the brand hierarchy, vertical content serves a business niche.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. We’ve brought in marketers from a wide variety of verticals, including financial services, healthcare and technology, to tell their stories.”

Case Study 54

Case Study Case Studies Studies Work Management 54

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Vision Edge Marketing

FEBRUARY 25, 2020

Dr. Chara defines Downstream Marketing as efforts such as advertising, promotion, brand building, and other forms of communication and engagement, including PR, events, and content. In this example, you would identify mid-markets in these specific verticals along with your existing vertical. This is your penetration target.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Industry Events. You then promote the event through blast emails and social media and throw any attendee leads over to the sales team for follow-up.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

ClickZ

JUNE 19, 2023

GA4 – Google’s next generation of analytics According to Google, “GA4 represents the next generation of analytics which collects event-based data from both websites and apps.” By expanding event tracking, GA4 offers unparalleled insight into user behavior beyond basic pageviews and sessions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

SmartBug Media

MAY 2, 2023

Unfortunately, Klaviyo's default integration only tracks "Added to Cart" events from a product page. If your collection pages include "Add to Cart" buttons for your products, those events are not tracked—meaning you have incomplete data on your users' behavior. Here is a simplified example of product listings for a collection page.

API 52

API Verticals Pricing Price 52

Televerde

JANUARY 11, 2021

Host Interesting Digital Events. Virtual events supply a useful tool to bring back lost leads if you can supply interesting topics. Again, make sure your events are not promotional. Every event should focus on a specific pain point, current event, or issue in your industry. Rethink Your On-Site Experience.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Contently

APRIL 27, 2021

You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Sometimes in marketing, the buzzwords fly at you at a terrifying speed. We built ContentlyU because … well, it was kind of obvious.

Education 158

Education Content Verticals Trigger Marketing 158

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. Organic SEO has a reputation for being difficult to connect to impact, but that’s only if you’re not taking the right steps to set up customized reporting and event tracking.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. I have seen some success on Instagram for a number of clients in the event marketing space. In the right verticals within B2B, Instagram works out. But as a B2B marketer, I’m going to put my time and my money on LinkedIn. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Vidyard

AUGUST 11, 2015

No matter what your role or level is, if you’re the kind of marketer who loves to keep learning and get valuable insights to push your results further, there is an event designed with you in mind. Conference attendees are professionals to experienced decision-makers from a wide spectrum of cross-vertical industries.

Planning 50

Planning Best Practices Cross-Selling Conference 50

Salesforce Marketing Cloud

JULY 28, 2022

Where are you trending in regards to market segments, verticals, and territories? Understanding where you win — what regions and verticals — will help you target areas that you want to invest in. Questions to ask yourself: Are you looking to co-market/co-sponsor events? New market segments and verticals?

Work Management 52

Work Management Marketing Management Ad Building Marketing & Strategy 52

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? Quick Access: No need to build your own data infrastructure. Cons: Cost: Can be expensive compared to other options.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Vision Edge Marketing

JUNE 2, 2020

Triggering and unplanned events, like the healthcare crisis, occur. Sometimes a pivot has strategic implications, such as shifting focus to different segments and verticals or completely changing channel partners. The thing about unplanned events is they often alter our perspective. What does it mean to pivot?

Verticals 146

Verticals Startups Trigger Marketing Paid Search Agency 146

SmartBug Media

JULY 20, 2023

June 2023 Klaviyo Expands Into Wellness Vertical Learn More > Klaviyo Update Details Are you a health and wellness business offering client-based services? SmartBug's Impact SmartBug is excited to be partnering with Klaviyo in this vertical expansion. Klaviyo’s new solution is for you.

Product 52

Product Advertising Agencies Verticals Template 52

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Within the healthcare vertical, we've seen CPCs on certain keywords increase by as much as 10X in recent weeks.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Perkuto

MARCH 25, 2020

However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical. Between canceled events, deployment of COVID-19 emails, the … READ MORE >

Verticals 89

Verticals Marketing Email Marketing Efficiency 89

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Video Created for the Industry or Vertical 2. DoubleDutch Supercharges Event Invites 7.3 Contents 1. What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. He has been keynote speaker for conferences and corporate events around the world. You need expert help.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Potential ticket buyers could click to see a 3D map of the stadium, parking, transit lines, and more, making it easier to envision themselves at the event. Vertical Video. What’s new, however, is the movement towards more vertical video. Staying Ahead of the Competition.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Martech

SEPTEMBER 8, 2021

Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced yesterday. [Experience]. Read more here. Quote of the day. “We We don’t have to come back.

Paid Search Agency 78

Paid Search Agency Terms and Conditions Verticals Funnel Advertising 78

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. What ABM tools do.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Envy

DECEMBER 23, 2020

For example, Must do: successful product launch in key countries and verticals in Q1; Nice to do: expanding product launch to Tier-2 or Tier-3 countries and verticals. Testing includes A/B testing for your marketing content, new audiences, new verticals, new user interfaces, even email subject lines. 5) Limit the number of KPIs.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Paul Gillin

OCTOBER 3, 2014

.” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.

Communities 50

Communities Verticals B2B Domain 50

Heinz Marketing

APRIL 5, 2023

Criteria to consider: Firmographics Geography Industries/Verticals Company Size Buying intent Signals or Situational Triggers Technographics Competitor products in use Current tech stack Based on the industries within your ICP, who among them are going to be the decision makers?

Ideal Customer Profiles 96

Ideal Customer Profiles Intent Signal Work Management Verticals 96