Convince & Convert

SEPTEMBER 3, 2014

We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. Read the whole entry. »

Youtube 164

Youtube Advertising Channels Storytelling Social Media 164

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Webbiquity

JULY 13, 2021

Twitter has 353 million users. Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). It’s a young world. 81% of all people on earth are under the age of 50. North America accounts for just 7.2%

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Martech

AUGUST 29, 2023

followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Marketing Insider Group

JUNE 14, 2021

One hundred eighty-seven million people use Twitter daily. It’s still a top platform for debating current events and breaking news and driving discussions. Twitter’s also a great place for users to consume social and educational video content. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

JANUARY 4, 2024

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: Marsha Collier (12.8K

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 101

Planning Content Marketing Generation Content 101

Martech

FEBRUARY 14, 2023

LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 112

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. In this episode of Messaging on a Mission, we learn not only how they did it, but what they expect events to look like post-pandemic! Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 186

Social Networks Business Work Management Social Media 186

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta —Automate compliance.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. If you’re producing any kind of video content, you’ll need a YouTube channel. In-person events are still an incredibly effective way to connect directly with your buyers. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 325

Social Media Tips Media Network Marketing 325

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Unbounce

DECEMBER 1, 2021

The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Compared to the other platforms on this list, Twitter Ads is more straightforward. All ads you create through this platform appear on Twitter only. As of 2021’s third quarter, Twitter has 211 million active users.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Marketing Insider Group

SEPTEMBER 16, 2020

Even though we can’t travel freely to meet people or attend events, we still crave real-time human connections. . Twitter staff , for example, is working from home permanently now and they’re far from the only one. Share Live Event Coverage via LinkedIn Stories. LinkedIn released Stories at the perfect time. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 298

Practices Tips Business Emarketing 298

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Tools include Studio (stream live from your browser using a custom branded background, bring on guests, answer audience questions); Multistreaming (YouTube, Twitch, and many others with automatic alerts for Twitter, Discord, and Facebook audiences); and Chat.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Conductor

OCTOBER 11, 2022

Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options. Events: If you’re looking for a concert near you, for instance, you might see the events SERP populate different shows, along with dates, venues, and even ticket prices.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124