The Point

JULY 12, 2013

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”). A Webinar invitation has one goal: getting the reader to register for the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

SEPTEMBER 11, 2017

If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JUNE 20, 2011

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Title your post with search results and Twitter in mind (i.e. Just remember: 1.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Add a pop-up window on thank you pages, blogs, Webinar confirmation pages, or content like white papers that asks the viewer to share content. • The latter is a big no no.). • Surprising? Infographics? So yesterday.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100