Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. The Trending Now section uncovers the most viral posts from the previous 24 hours. Twitter Twitter offers a Trends section on its app and website. Don’t forget to check what’s popular in podcasts by using Podcast Notes.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. You can include interactive content in your event booths. Sounds too good to be true?

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. It may also be the biggest viral sensation of all time. The ALS Ice Bucket Challenge. FIFA World Cup.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social.

Twitter 111

Twitter Communities Viral Marketing Analysis 111

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

AUGUST 17, 2021

These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. What do people want to know about crypto?

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

Martech Advisor

APRIL 3, 2020

Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago. Customers will also find ways of discovering new ideas without attending events.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 89

Promotion Twitter Marketing & Strategy Marketing Strategy 89

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. 12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. But why stop there?

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brand Identity 98

Brand Identity Branding Viral Marketing Ideal Customer Profiles 98

Martech

FEBRUARY 6, 2024

Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Conductor

OCTOBER 11, 2022

Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options. Events: If you’re looking for a concert near you, for instance, you might see the events SERP populate different shows, along with dates, venues, and even ticket prices.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Yet 70 percent consider the social engagement and other viral efforts important to an event’s overall success.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Content Standard

OCTOBER 15, 2016

I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But things get tougher when those Tweets don’t become viral hits. Even the experts will say you can’t predict what goes viral. And let’s be honest: most don’t.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Event tracking. Relative performance. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Buffer

APRIL 13, 2023

Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Leading weekly or biweekly social content brainstorming sessions.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Digilant

AUGUST 18, 2022

You can share just about any kind of content on Facebook, including videos, reviews, events, and more. Twitter: When people want to rave about travel experiences, they head to Twitter. Social Insight research shows that about half of all travelers were influenced by Twitter recommendations and rants.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform. Pinterest posts however typically have a lifespan of 6 months ! Have some older, but still relevant pins? Go update them with new visuals and post text content.

Paid Content 115

Paid Content Search Marketing Promotion Advertising Agencies 115

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. Proven Success: Tipico Targets Sports Fans Across Tentpole Events. No problem.”

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Sprout Social

AUGUST 11, 2020

Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. ” Fans will likewise be eager to sound off in response to changes such as limited fan presence at live events.

Social Media 135

Social Media Media Buzz Communities 135

Stevens & Tate

MAY 9, 2023

The Super Bowl is undoubtedly one of the most celebrated sporting events. This one-day event with a history of high-profile commercials often means a lot to marketers and business owners. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. 79% of marketers post video on Facebook.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Hubspot

JUNE 11, 2020

Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. One thing that did surprise me was that fewer people were viewing live videos on Twitter. But, simply choosing a platform can be easier said than done.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189