Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. So you can turn “bit.ly/jd59i8”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Predictive Response

APRIL 23, 2020

How to Drive More Attendees to Your Eventbrite Event. Hosting an event can be a scary venture. For one thing, there are a zillion things that need to be done – deciding on what the event will be about, where it will be hosted, a budget, sending out invites, deciding on a venue, advertising – the list is endless.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Budget Programs Promotion 64

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 95

Twitter Comparison Ideal Customer Profiles Click Rate 95

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. During the Event.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Conductor

OCTOBER 11, 2022

Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options. Events: If you’re looking for a concert near you, for instance, you might see the events SERP populate different shows, along with dates, venues, and even ticket prices.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Event: Define actions that people take on your website into goals. This can include video views, button clicks, form completions, or even viewing a certain URL on your website. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Event tracking. Offline advertisements typically use both a phone number and a website URL for the interested prospect. Relative performance.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

OCTOBER 13, 2015

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. As it turns out, Sirius event planners know what they are doing. Event Name.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

ClickZ

JUNE 14, 2021

If there is a public POV on a hot topic, such as in a blog post, webinar, or idea paper, it should be readily available on the website and the URL (direct or a search string) should be easy for employees to pass on. It’s terrific when I get asked to talk to customers about something I posted on LinkedIn or Twitter, or in any public forum.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). My two favorite tools to build UTM tagging [are] the Google Analytics URL Builder , which is a Chrome extension, and the UTM IO is a total game changer for making UTM work and happen at scale,” says Harris. More below.

Marketing Analytics Tools 106

Marketing Analytics Tools Tagging Analytics Google 106

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Optinmonster

JULY 28, 2022

Event registrations. UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. And you might use yet another custom URL on your ad campaigns: [link]. Form submissions.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Convince & Convert

SEPTEMBER 30, 2021

Think about your own LinkedIn connections and Twitter followers. Peers from a group, event, or networking event. Campaign URL builders and short URL providers . In social selling, we must dive into our respective audiences outside of the brand pages. . They most likely include a mix of the following people: .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Don’t worry, this is totally legal.)

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Buffer

MARCH 9, 2023

Juhli Selby 's engaging About section Finally, an underrated tip is to make sure you’ve customized your LinkedIn URL. Attend LinkedIn events : LinkedIn users often host events using the platform’s audio and video capabilities. Get inspired by these About sections from LinkedIn's blog.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

KoMarketing Associates

NOVEMBER 2, 2017

Industry Events. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Phillip Chen How do you run a virtual event that has a whopping 18,000+ people registered? Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. But even with this immense amount of time and effort, virtual events are worth it.

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

MARCH 17, 2020

Next, your URL structure should be informative. Google sees URLs first and asks questions later, so the information in your URL should be relevant to search queries. After checking URL structure, be sure to check the language on your website. Hyperlocal marketing on Twitter? Dollop Coffee Co.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

KoMarketing Associates

OCTOBER 11, 2018

Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks. Connect with us on Twitter !

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

The Lead Agency

JANUARY 12, 2021

Twitter, Facebook, Snapchat and Spotify all have QR code capabilities, providing a direct, contactless approach to reaching an individual or business profile. . At this stage, if the reader is interested, they would have to get their phone, open a web browser and proceed to enter the URL into the search bar.

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Generate blog post ideas that cater to local SEO for [Geographic Location], focusing on local events, news, or location-specific advice relevant to [Business Type/Service].”

Examples 78

Examples ROI Planning Work Management 78

Litmus

MARCH 2, 2023

GA4 focuses on the metrics that are relevant to the full customer lifecycle–-like tracking events rather than just “hits”. In theory, almost anything could be set as an event within GA4 , offering marketers a robust tool for analyzing and splicing the metrics that really matter when it comes to their website data. But better.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81