Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Product.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

NOVEMBER 25, 2014

The problem with relying on “paid” media is that the costs of print publishing and events necessarily limit the number of “voices” that can be heard to the most popular. Random Twitter Cheryl Burgess Eric Fletcher Gary Schirr Jayme Soulati Judy Bellem Margaret Molloy Marissa Pick Meghan Biro twitter lists'

Twitter 100

Twitter PR Social Networks Conference 100

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

JULY 13, 2021

Twitter has 353 million users. Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). It’s a young world. 81% of all people on earth are under the age of 50. North America accounts for just 7.2%

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. Every platform has tools to help marketers.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

DECEMBER 29, 2020

Posts planned for next month include a comprehensive look at the decade-long development of web presence optimization (WPO), a list of the top Minnesota tech people on Twitter, and the first-ever video founders interview. Discover how content and event marketing go together. Happy (almost) New Year!

Software 130

Software Event Marketing Planning Small Business Marketing 130

Webbiquity

FEBRUARY 22, 2022

” What influencers enjoy doing most is talking: 68% of influencers say they enjoy speaking at events, while 56% enjoy participating on panels. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 325

Social Media Tips Media Network Marketing 325

Webbiquity

NOVEMBER 16, 2021

You mentioned that was a great event for you, that you met some great people there, and generated a lot of attention. And I don’t know what it was, but on the weekends, I was…instead of resting like every new grad really should be doing, I was hacking away at Twitter’s API. I was just fascinated with Twitter.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. According to Social Media Today : 70% of Twitter users expect a response from brands that they reach out to. You’d never walk down a busy city street blindfolded.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JUNE 11, 2019

Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. The Services. The Company. The Inspiration.

Work Management 177

Work Management Marketing Management Word of Mouth Paid Search Agency 177

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Host and Exhibit at Live Events. Banner ads? Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

AUGUST 22, 2019

As noted above, offer multiple channels for customer service, including at the very least phone, email, web chat, and Twitter. Ask and answer questions on Twitter , Quora, and in LinkedIn groups to improve customer engagement. Post pictures of events or celebrations at your company to make your brand more relatable.

Marketing & Strategy 246

Marketing & Strategy Marketing Strategy Loyalty Churn Rate 246

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) What others would you add to the list?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Tools include Studio (stream live from your browser using a custom branded background, bring on guests, answer audience questions); Multistreaming (YouTube, Twitch, and many others with automatic alerts for Twitter, Discord, and Facebook audiences); and Chat.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

FEBRUARY 8, 2022

I ran across you folks at the BETA Minnesota Showcase event at Twin Cities Startup Week last fall, and got to meet a few of the members of your team. It was a really great event. They can go to LinkedIn , we’re on Twitter , or visit us on our website at CultureBooster.com. Tom: Yeah, I’m excited for this.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Webbiquity

JULY 19, 2022

How many people attended an event? There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. They are easier to measure and help you determine, in retrospect, how the event went. What response did it receive?

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

FEBRUARY 23, 2021

This episode is sponsored by virtual event platform Shindig. Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. How do you manage campus events, dorm life, classes, and dining in a safe way?

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Your social media accounts help you stay competitive if you constantly add new information about your upcoming events, customer stories, new content, product updates, and other news.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. Startup Grind Minneapolis Chapter Director 2015 -2018 , 14 successful events focusing on Minneapolis. You can connect with Loring Kaveney on Twitter and LinkedIn. MESA Alumni 2018 (Minnesota Emerging Software Advisory).

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Webbiquity

APRIL 7, 2020

” The software makes it easier to communicate and track meetings by treating them as a process instead of an event on the calendar. I have spent a lot of time at different types of networking events simply having many conversations about the product. Much prospecting was done via in person events and at conferences.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

MAY 4, 2021

Create virtual events that make people say “you had to be there.” Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

OCTOBER 10, 2017

For example, you can use mobile event apps to make it easier for visitors to enter contests, alert attendees when an event starts, and showcase parts of your product/service on a platform customers are already comfortable with. Follow him on Twitter @NickARojas. Trade shows have been a staple of B2B marketing for a long time.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

Webbiquity

MAY 24, 2016

Paul ( #SMBMSP90 on Twitter). The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). Where should savvy B2B marketers invest their resources to optimize results over the next few years?

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

APRIL 6, 2021

This founders interview is sponsored by virtual event platform, Shindig. Create virtual events that make people say, “You had to be there.” In October 2020, we partnered with Minnestar , a local startup organization here in Twin Cities, and we powered the virtual networking for their Minnebar event. out of 5. ?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

MARCH 26, 2019

We have had great success telling our story through earned media, putting on fun and unique events, as well as really working our social media campaigns and B2B sales outreach. We wouldn’t be where we are today without early events with Girl Scout troops, like-minded business customers, and everyone in between. The Lessons.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Webbiquity

NOVEMBER 9, 2021

Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. This is your opportunity for a 30-second “commercial message” while sharing informative and useful content with listeners.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Countdown stickers – to cause a buzz around product launches or important events. Follow Hugh on Twitter @hughbeaulac to get in touch with him or read his latest guest posts.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

MARCH 3, 2020

For a services business, I’ve found that getting involved in the community via attending events as well as sponsoring and speaking at conferences has been invaluable. You can connect with Dustin Bruzenak on LinkedIn and Twitter. Beyond that, there are a few good ways to expand. Previous Posts in This Series.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256