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PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

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Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. Click to start video at this point — It’s easy to imagine that Twitter and LinkedIn are the best places to sell yourself, but you should offer to serve others first, Kyle says.

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Takeaways from BtoB's NetMarketing Breakfast in Boston

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The Westin in Waltham did a great job and the setting was conducive to a lively event. Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product).

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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The edited podcast is made available on their Podbean site, but Jane knows this is just the beginning of the journey for the material from this one event. Of course, every program is supported during the interview with quotes from the guest and host on Twitter. She rubs her hands together in anticipation of the future results.

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4 Trends Shaping B2B Marketing in 2011

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Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011).

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

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” She talks about her own experiences on Twitter for MarketingProfs: “I’m on that channel on behalf of MarketingProfs, and I love talking to customers there. I don’t expect that all of them are going to attend our events. Ann on Twitter: @MarketingProfs. But yet they’re getting to know us.

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

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While Josiane admits that “gamification is the new black” among sales consultants, many inside sales professionals respond to systems that track performance like a video game or a sporting event.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

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He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Mobile Marketing Boom.