Navigate the Channel

SEPTEMBER 7, 2023

Trade shows have been a staple in the business world for decades. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI?

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Navigate the Channel

AUGUST 29, 2023

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). This annual event is where the biggest and best in the industry present their biggest and best products, services, and offerings.

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Navigate the Channel

JANUARY 22, 2024

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Why is staff etiquette important at trade shows? What is the significance of body language at trade show booths?

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

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Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

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SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. These priorities intertwine, shaping the intricate evaluation of trade show success.

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Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Event Budget Management.

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Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Instead of bringing the physical wheel to the event, bring a tablet and customize your own wheel game.

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Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

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Kaon

JUNE 25, 2020

Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event. Think beyond the trade show.

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Navigate the Channel

OCTOBER 19, 2023

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. FAQs Why should I create a press release for a trade show?

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Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

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Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica. Hospitality Suites.

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Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

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Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S. Six to 12 Months Out.

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Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

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Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Understand Any Contract Guidelines for Events.

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Adobe Experience Cloud Blog

JUNE 10, 2020

I have a love-hate relationship with events. Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem.

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Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

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Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Sponsoring an event?

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Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

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Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. A lot goes into a successful tradeshow event.

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Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform. Attendees don’t have to download an app either.

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Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Build hype in advance.

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Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

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Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared.

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MindFire

APRIL 6, 2022

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. This is another promotional item that attendees flock to, they usually use it at the event and keep it in their backpack or briefcase. Webcam Cover.

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Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Look, staffing a booth at a trade show is tough.

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Square 2 Marketing

MAY 28, 2020

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. I’m not trying to scare anyone.

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SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Determine which of these is most important and how much spend you’re willing to devote.

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Envy

JANUARY 12, 2024

Whether you’re seeking a booth or speaking opportunity for your company, or you want to catch up on what’s going on in the manic cyber security, these events are where it’s happening.

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SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles. Lead scoring.

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Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event. Picture this.

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The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

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