Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. This made the event even more exciting as tweeters could listen to speakers, engage other tweeters, tweet their experiences, and see what others were tweeting about all at the same time! The result was better than Eloqua could ever have expected.

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Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. Think about how you can time the changes to your pictures to promote events or product launches. Do you think it’s just a fad? The new URL shortener Su.pr

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Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. We don’t have any time-sensitive events that we need to promote” This statement is very similar to the first section.

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Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

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Anything Goes Marketing

DECEMBER 21, 2008

Consider adding a link in the email footer to items such as your event invitations or email newsletters. That's the stuff that builds social media loyalty and grows and nurtures your community. You would replace "myevent" with the name of the event. Add a link to your company's Twitter account to all mass email communications.

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Anything Goes Marketing

JANUARY 27, 2008

Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools). Consider using social media sites like Facebook and MySpace to grow your lists. Does your company have a Facebook group?

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Anything Goes Marketing

JANUARY 18, 2009

You may use it to highlight upcoming events, press releases and product/service updates. David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. However, this army can quickly start taking flak by making some social media mistakes based on my discussion above.

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