ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. I don’t expect that all of them are going to attend our events. ” Emphasizing the personal relationship aspect of social media, she adds, “The reality is there is a certain percentage of people who will never buy.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

FEBRUARY 2, 2011

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent. Social media has to be considered, too, in the context of the buyer’s journey.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

SEPTEMBER 6, 2012

She is also a frequent speaker at annual sales meetings, kick-off events, and professional conferences. Social Media: Know Where Your Customers Are & Use LinkedIn. Jill talks about additional sales tools—beyond social media—that let sales reps connect and then monitor impact metrics.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

JUNE 8, 2012

She regularly speaks at industry events and has both contributed to and edited several books on customer strategy. Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Social media —Understand how often your customers are on social, how they use it and where they use it.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JANUARY 31, 2013

While Josiane admits that “gamification is the new black” among sales consultants, many inside sales professionals respond to systems that track performance like a video game or a sporting event. No one wants to check their e-mail anymore.”

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JUNE 28, 2012

Social Media Mantra: Listen First. Click to start video at this point — Asked about recent research reporting 84% of buyers use social media to monitor trends and stay connected, but only 18% use it to interact with vendors and make purchase decisions, Rich comments that he is hearing good B2B use cases based on listening.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

NOVEMBER 8, 2012

They then they use social media to check what other contacts have done about those issues. We have a whole system—it’s not just an event. Today’s customers are self-educating, and she notes that the first thing they do when they think they have identified a need is go to the Internet to get product information for themselves.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Phone, postal letter, and social media add to the mix. and a variety of message types.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

SEPTEMBER 12, 2011

At times it felt like a religious event with the Dreamforce faithful giving raucous cheers during each keynote address. Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

JULY 21, 2011

Many C-level decision makers have not yet embraced—and may never—the role of self-education via social media. In the context of this discussion, there are four areas where overreliance on inbound marketing and marketing automation puts the “realization of opportunities” (i.e., SQLs and closed deals) at risk.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120