Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Samples and free trial campaigns.

Activities 246

Activities Brand Identity Branding Sample 246

Heinz Marketing

MARCH 24, 2021

Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. That being said, you don’t have to host every event to move the needle forward.

Promotion 78

Promotion Banners Ad Exchange Opt-out 78

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Understand Any Contract Guidelines for Events.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. 4 Types Of Brand Activation It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing activation campaign or event.

Activities 130

Activities Brand Identity Branding Sample 130

Webbiquity

DECEMBER 31, 2020

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Outdoor events such as these draw a lot of attention. Billboards.

Promotion 253

Promotion POS Business Paid Search Agency 253

Martech

OCTOBER 3, 2023

The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. Perhaps surprisingly, while 20% of the sample identified as Prime members and were aware of the upcoming event, 14% were both Prime members and unaware of the event. Get MarTech! In your inbox.

Amazon 114

Amazon Purchase Intent eCommerce Sample 114

Hubspot

FEBRUARY 10, 2020

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers. Email event invitations, however, shouldn't be stressful. Answering the questions your audience will have about your event is a great place to start when writing an email invitation.

Template 93

Template Budget Programs Click Rate Marketing Management 93

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. Another key trend featured front-and-center at the event was the importance of personalization. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Content Marketing Institute

DECEMBER 19, 2018

The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events. The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute. Register by Dec.

Sample 88

Sample B2B Marketing Planning Content Marketing 88

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Diversify Event Programming. Personalize Communications.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Martech

APRIL 16, 2024

Major players like Adobe and Google won’t accept event data without consent. Define which events can be tracked with your analytics management platform. This lower sample size means an error rate of less than 1% 19 times out of 20. The repercussions? It’s time to act. Previously, the error rate was no more than 0.5%.

64

64

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

OCTOBER 30, 2023

In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments. Marketo Events and Moments discontinued Due to low adoption, the Marketo Events and Moments apps were removed from all app stores on October 2. Why we care. Why we care.

Marketo 105

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 105

Marketing Insider Group

SEPTEMBER 15, 2020

Pop-Up Stores or Event Booths. Pop-ups at local festivals, craft shows, industry events, or marketplaces are an awesome way to engage with your audience. Create a Consumer Product Sample. Wearable devices can also: Help attendees navigate the event. Some may be relevant to B2C but not B2B. It helps to think long-term.

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

B2B Marketing Directions

AUGUST 13, 2023

The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. LinkedIn and Ipsos reported some survey findings for subsets of the total survey sample. In the survey report, the term B2B leaders refers to the full sample of survey respondents.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Sharpspring

JUNE 20, 2019

But if you want to close more sales at your in-person events, you need to strategize for it specifically. Hosting or attending events is one of the most powerful lead generation strategies out there. So the first step in closing more sales at your events is actually shifting focus to sales as a goal. Engage Your Attendees.

Marketing & Strategy 52

Marketing & Strategy Marketing Automation Services Urgency Marketing Event Marketing 52

Vision Edge Marketing

MARCH 30, 2021

Tools for social media engagement, content management, email automation, demand generation lead capturing, project management and workflow, customer relationship management (CRM), event management, web analytics, and the list goes on. Beware of Relying on Technology as a Replacement for Strategic Thinking. It was a tactical role.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

KoMarketing Associates

MARCH 23, 2016

Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Eric Mower + Associates

MAY 15, 2019

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. As soon as you have the schedule of events, assign a member of your team to every function you need to cover.

Social Media 62

Social Media Media Guidelines Storytelling 62

Marketing Insider Group

MARCH 28, 2023

Free samples. Free events, classes, and workshops. Facilitate social events (such as holiday parties or team outings) to create an environment where employees feel like they can bring their whole selves to work. Offering loyalty programs rewards regular, high-value customer spending. Seasonal sales and discounts.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. You can also host live or virtual events that facilitate networking, establish personal connections, and create positive associations with your brand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Zoominfo

MAY 5, 2020

Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. For businesses, two major things are likely to happen as a result of the adoption of web conferencing and video communication technology: a reduction in business travel and in-person events going virtual.

Tools 179

Tools Work Management Marketing Management Paper 179

Biznology

FEBRUARY 7, 2018

Marketing is a process and not an event. Charity begins at home: Every business house should engage in some sort of charitable events. Even if you don’t want to take the hassle of creating an event, being a sponsor can also attract a large amount of attention. Advertising is a part of marketing but has a much wider ambit.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Martech

MARCH 27, 2023

There’s also a new list filter for reporting who has or has not completed a Marketing Event, Media Interaction, or Custom Behavioral Event. The previous ‘is known’ filter for these events was not clearly understood, and it was difficult to segment contacts who had not completed the event.

Enterprise Management 92

Enterprise Management Hubspot Terms and Conditions Work Management 92

Optinmonster

APRIL 29, 2022

Parties and events are a great way to help customers associate your business with having fun. You can also sponsor other events to build your brand recognition. Offer Samples. Another way to generate leads for your business is to offer samples or trials. Host a Customer Appreciation Event. Throw a Party.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Martech

DECEMBER 26, 2023

For example, if an AI writing assistant employed by a CPG brand persistently refers to customers as female based on the copy samples it’s been given, its output may reinforce a “housewife” stereotype and build a biased brand association over time. LLMs’ assimilation of impactful events can trail events and changing societal perception.

Marketing AI 108

Marketing AI Allocation Generation Planning 108

Attendify

SEPTEMBER 28, 2019

But if your speaker selection is off, your event has a big problem. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. What we mean by “event data”.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Champion Communications

JANUARY 8, 2024

She returned it at the next event saying she had changed her mind and wanted a full refund. If only Dad had been on the board of 23andMe, the company that asks us to send samples of spit so they can see whether our tongues curl, what percentage of us is Jewish and how likely we are to die of cancer.

PR 62

PR Sample User-Generated Content Campaigns 62

Webbiquity

NOVEMBER 20, 2019

The first thing you should do is find trustworthy samples of how to write a press release. Outline the reporter’s questions —who, what, when, where, and how—of the event in a concise and compelling manner. Is your event related to a famous person or a specific period? Check Out Your Competitors Successful Campaigns.

Press 144

Press Sample Work Management Paid Search Agency 144

Zoominfo

MAY 5, 2020

Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. For businesses, two major things are likely to happen as a result of the adoption of web conferencing and video communication technology: a reduction in business travel and in-person events going virtual.

Tools 130

Tools Paper Distribution Sample 130

BDB

AUGUST 4, 2023

By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. Equally important and fascinating to me however is the marketing side of these events. Who doesn’t love a good on-stand sample?

Sample 26

Sample Trade Show Trends Verticals 26

Sprout Social

FEBRUARY 17, 2022

Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Moriarty’s Gem Store: Event promotion. Nurturing leads to a sale.

Template 130

Template Email Marketing Blast Campaigns Planning 130

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48