Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Establish event metrics. Create a streamlined registration process. Conversion.

Organization 240

Organization Marketing Management Planning Click Rate 240

SmartBug Media

APRIL 4, 2023

The Four-Peaks Theory is dependent on a growth calendar, so let’s take a look at the events that shape this calendar to fuel sales throughout the year. More on Four-Peaks Strategy Initially conceived by Common Thread Collective , the Four-Peaks Theory suggests that brands have 4+ major sales events every year.

Marketing & Strategy 98

Marketing & Strategy SMS Creativity Planning 98

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Budget Programs 120

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 102

Event Marketing Paid Search Agency Marketing Management Storytelling 102

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. Both Courtney and Gillian have been trailblazing virtual networking at sales events by using video as much as possible, and boy, have they seen results!

Tips 100

Tips Conference Communities Linkedin 100

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Search Engine Journal

OCTOBER 17, 2022

Not sure how to differentiate your SEO strategy for seasonal events? The post SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores appeared first on Search Engine Journal. Be among the first to identify future user intent to dominate in the SERPs.

SEO 99

SEO SERP Differentiation Intent 99

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

SmartBug Media

JANUARY 27, 2023

On top of the major winter and summer online shopping seasons, it’s necessary for e-commerce marketers to explore less obvious options and build campaigns around lesser-known holidays, events, and cultural traditions to generate extra sales. Focus on expanding your sales with new products in new channels, such as social platforms.

Brand Identity 89

Brand Identity Branding Deliverability Planning 89

Zoominfo

OCTOBER 5, 2021

Scenario You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Trigger Upcoming event Action Email automation

Blast Campaigns 100

Blast Campaigns Automation Leads Lead 100

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. I’ve been to many events in my career.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 100

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 100

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Sales take time, this is just the reality.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

LeanData

APRIL 2, 2024

Learn seven strategies for higher event ROI. The post 7 Proven Booth Strategies for Higher Event ROI appeared first on LeanData. Converting attendees to customers is a collaborative effort from multiple teams.

ROI 52

ROI Marketing & Strategy Trade Show Automation 52

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. The sales staff got frustrated.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 90

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 90

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. Both Courtney and Gillian have been trailblazing virtual networking at sales events by using video as much as possible, and boy, have they seen results!

Tips 65

Tips Conference Communities Linkedin 65

Biznology

DECEMBER 20, 2019

Organizations have started targeting millions of people at popular virtual hang out places such as Facebook, Instagram, and Snapchat all at once in such a way that they are more likely to be present at your very next event. The following post focuses on how you can attract more event attendees with social media advertising.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193