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The Point

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8 Things Your CEO Can Write About On His/Her Blog

The Point

JUNE 20, 2011

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Title your post with search results and Twitter in mind (i.e.

Webcast 100
Webcast Opinions Thought Leadership Paper 100
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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. If you’re able to track which contacts share content, design a nurturing campaign that uses sharing as a “trigger event” to send follow-up information (even if just a thank you.). Surprising? Infographics? .

Marketo 100
Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100
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