Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 261

Webinar Metrics Organization Marketing & Strategy Merchandising 261

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

SMS 109

SMS Bundling Terms and Conditions Opt-out 109

Martech

FEBRUARY 15, 2024

Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events. The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech.

Marketing AI 98

Marketing AI Enterprise Management CPC Cost Per Click 98

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. Combined with its existing webinar, virtual event and content marketing products, the upgraded platform aims to help sales and marketing teams create hyper-personalized experiences, automate continuous engagement, deliver connected insights, and drive revenue growth.

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here.

Knowledge Base 89

Knowledge Base Hubspot Validation Landing Pages 89

Martech

JUNE 2, 2023

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. The last important update in this section is that the calendar feature has been revamped to include a drag-and-drop capability to move events around easily. Guest check-out feature. Get MarTech!

Business 101

Business Ideal Customer Profiles Trigger Marketing Touchpoints 101

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. So, what should you do if your event is canceled? The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The coronavirus and fears of it spreading have already greatly affected the events industry.

Planning 298

Planning Conference Transparency Paid Search Agency 298

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Ad Frequency 96

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 96

Brandpoint

FEBRUARY 17, 2024

Target timely events: Know dates and seasons that are important to your audience members. Be sure not to utilize one mat release for multiple audiences. MAT Release distribution When I watched the Olympics, it was easy to see that timing was everything. “When should I launch my mat release?”

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. The host announces the event and LinkedIn users can RSVP ahead of time, all in-platform. Scheduled posts. Get MarTech!

Linkedin 110

Linkedin Features B2B Marketing B2B 110

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 92

Enterprise Management Hubspot Terms and Conditions Work Management 92

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. The number of new fields your account has access to will depends on how many conversion events you have. The post Looker Studio releases GA4 connector update with 170 new fields appeared first on MarTech. In your inbox.

Marketing Analytics Tools 100

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 100

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The post IAB releases new guidelines as retail media networks mature appeared first on MarTech. Why we care. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Guidelines 115

Guidelines Advertising Agencies Media Paid Search Agency 115

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 144

Press Sample Work Management Paid Search Agency 144

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. The post HubSpot’s August releases: A manager’s guide appeared first on MarTech.

CMS Development 110

CMS Development Terms and Conditions Work Management Marketing Automation Services 110

Martech

NOVEMBER 13, 2023

“That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 77

User-Generated Content Paid Search Agency Advertising Agencies Generation 77

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. Upcoming Events. more attention.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

KoMarketing Associates

AUGUST 4, 2020

The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers. The research suggests that B2B marketers have been able to host previously postponed events online. How COVID-19 Continues to Impact Marketing.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Martech

MAY 4, 2023

It uses a business’ marketing data to create the content which can be used on social media platforms, traditional media, emails, presentations and in-person events. The post AI-powered martech: This week’s new releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 107

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 107

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

AUGUST 24, 2023

CustomerAI Predictions lets marketers can create hyper-targeted audiences out-of-the-box, trigger customer journeys, and personalize multichannel experiences based on a customer’s lifetime value, likelihood to purchase or churn, or any other event tracked in Twilio Segment. EKOM also uses traffic analytics to create recommendations.

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. It’s a magical question that opens up all sorts of possibilities and releases your creative energy once you have the answer.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Salesforce Marketing Cloud

AUGUST 27, 2021

First, get a slide-by-slide view of the newest features with Release In a Box , and earn a new badge with the Highlights Trail. See how Badger engages with customers using the Winter ’22 Release. Learn more about innovation at Salesforce and the Winter ’22 Release at salesforce.com/releases.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Martech

FEBRUARY 8, 2024

For instance, teams can now easily calculate commissions, measure time between specific events, and assess deal profitability without external tools. Learn more about calculated properties. This nuanced control helps maintain legal compliance while optimizing for conversion rates in less regulated markets.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. It was the brainchild of Ben Hindman who came from a live events planning background. The post Splash doubles down on virtual and hybrid events appeared first on MarTech.

Marketing Automation Services 101

Marketing Automation Services Marketing Management Lead Gen Aggregators 101

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Brandpoint

JUNE 22, 2022

Weddings and Events Ahhh, the post-pandemic wedding boom. Premium MAT Release : This industry-leading distribution campaign guarantees traffic and placements on the nation’s most famous online and print publications. Social Media Amplification: Amplify your Premium MAT Release!

Trends 87

Trends Distribution Thought Leadership Privacy 87

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Appreciation Events. Team Building.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. If you need a quick explanation of a MAT Release, check out “ What is a MAT Release ?”. We call that the “discovery mode.”

Distribution 83

Distribution Business Custom Publishing Promotion 83

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Multi-Channel 89

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 89

Customer Experience Matrix

MARCH 14, 2017

This is all a very long-winded introduction to CrossEngage , a Berlin-based firm that released its product about six months ago. CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 88

B2B Marketing Linkedin B2B Social Marketing 88