The Point

SEPTEMBER 11, 2017

If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

JULY 12, 2013

The reason people will register for any Webinar is because they believe the information presented will be of value. Here, what benefits there are (see #5, below) are presented en masse, lumped together into one paragraph. A Webinar invitation has one goal: getting the reader to register for the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

JUNE 20, 2011

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Have that person answer 3-4 questions via email but present it as an interview. Title your post with search results and Twitter in mind (i.e. What’s your take/view? (Be Just remember: 1.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100