Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. As for the writing style itself, strive for clarity and conciseness.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience. Content fuels virtual events. Content and connection.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Heinz Marketing

APRIL 27, 2022

The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Your personal brand is the image you present within the workplace and beyond. What is Personal Branding?

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. 12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 47

Storytelling Paid Search Agency Ads Advertising Agencies 47

Hinge Marketing

FEBRUARY 27, 2020

But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Live Events. Digital Advertisements. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

MARCH 1, 2023

In the hands of competent experts and content marketers, they present an excellent opportunity to accelerate marketing programs and streamline time-consuming workflows. Your marketing materials should present your brand in the very best light. But there are risks too! How might you position this expert on your firm’s website?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Hubspot

APRIL 20, 2018

The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers. A PR specialist might ask a reporter to write a story about this accomplishment to spread the news to the public. PR isn’t just used for positive storytelling. Hang with me -- let’s break it down.

Public Relations 100

Public Relations PR Storytelling Press 100

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While other social media platforms (e.g.: With this, you can really get a feel for what the brand is all about.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Marketing Insider Group

AUGUST 30, 2019

I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. The site’s growth continued into the second year with thousands of leads and event registrations.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

MARCH 26, 2019

They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. We wanted to riff on content mastery and a “master’s degree” of sorts, which played into our educational event.

Content 132

Content Lead Ranking Work Management Storytelling 132

Vidyard

FEBRUARY 12, 2020

It can be much more difficult for teams to collaborate on projects when members are not physically present, especially if they’re spread across time zones. Videos of Special Events. Share company kickoffs, fireside chats, and lunch and learn presentations to a wider internal audience with video.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Brandpoint

OCTOBER 2, 2019

We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” After these calls, we can start strategizing how we will create content to support our storytelling efforts. We work together!

Research 107

Research Ad Building Storytelling Content 107

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet.

Work Management 103

Work Management Storytelling Business Differentiation 103

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. The conference will cover email marketing, storytelling, and relationship building through your content. Brainstorm, write, network and play. Association of Writers and Writing Programs.

Conference 106

Conference Creativity Startups Network Marketing 106

nDash

FEBRUARY 17, 2019

One of Europe’s biggest content marketing events. Drawing more than 5000 attendees every year, this event features all the different aspects of content marketing. Another big marketing event in Europe is taking place in Slovenia. This event covers the latest trends in social media, marketing, content, and technology.

Conference 94

Conference Planning Content Marketing Content 94

Onalytica B2B

NOVEMBER 15, 2018

They can be good event speakers, but this is not guaranteed. • High Topical Authority on niche topics. • 20+ Original Posts per month. • High Post / Share Ratio. • Referenced in news articles, blogs and forums. . • High Post / Share Ratio. Event Speakers. Highly active networkers and content creators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

DECEMBER 11, 2019

In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. At the event. At the event. I left the event energized and ready to log into my Qualtrics account and unlock it’s potential value. Who will do the writing? Each aspect of the research process presents different challenges. Brands like L.L.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

SmartBug Media

MARCH 8, 2022

Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". Up until that point, the event had only been spoken about with doom and gloom words, but she showcased the beauty that was rising from the ashes.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

KoMarketing Associates

DECEMBER 19, 2013

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. A big part of being a writer involves coming up with things to write about. Make sure your content includes basic storytelling elements: drama, suspense, lessons learned, etc.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Buffer

APRIL 19, 2023

I invested in consistently showing up on my organic channels I primarily rely on a mix of LinkedIn, Instagram, and an email list to attract my ideal clients, and my guiding principle across those channels is to add value, engage in relatable storytelling, and prove the specific expertise that I bring to the table.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Zoominfo

DECEMBER 19, 2018

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If Featured Video: How to Add Facebook Purchase Pixel Event Code. 7. Carla Johnson.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. How to Write a Brand Story. What is a brand story? Highlight Your Story’s Conflict. Check out the following story.

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Martech Advisor

DECEMBER 19, 2019

Writing content that is easier for #Google to understand can help you write better content for humans. Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. 👍👍 #WinWin. nintendoswitch.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The Big Picture.

Skype 130

Skype Social Media Work Management Storytelling 130

Content Marketing Institute

DECEMBER 27, 2018

In the way that only he can do, Andrew offered a high-energy, entertaining keynote presentation that was all about creating curiosity in your content. That’s like writing a clickbait headline for a story that you can’t deliver on as Andrew explains in this clip from his presentation: My takeaway.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

ClearVoice

NOVEMBER 27, 2018

A few years ago, I finally decided it was time to have two inboxes… My primary Gmail was overflowing: trying to finagle a night for happy hour with my best friends, responding to editors, replying kindly to my mother’s forwarded astrology reading, and sifting through pitches for a gift guide I was writing.

PR 81

PR Ethics Work Management Ad Agencies 81

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. Trying to wrangle new, relevant topics, with subject matter experts, with different levels of writing ability, with deadlines can be frustrating.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Zoominfo

OCTOBER 5, 2021

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.” “If Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100