Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The presentations are smoother and tighter.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Scoop.it

SEPTEMBER 2, 2021

Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. A well-designed presentation can make your marketing endeavors successful. Begin Your Presentation with a Bang.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We’re also media sponsors for numerous events and we are able to tap in and market to those audiences.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. Event Marketing – The One Secret To Killer Events by B2B Marketing Insider.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Here’s a look at our team’s key takeaways from the event: Uncover the Power of Stories in Marketing. Finding storytellers. Creating a storytelling engine. Thinking visually. Creative and content.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. 7 examples of events gone virtual and how teamlancing can help. Now, though, everything is content. Artist showcase platform.

Content 88

Content Sample Class Storytelling 88

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days. Here’s how. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Investing in agile marketing strategies during a worldwide pandemic and other events outside of our control is crucial.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Google Analytics events. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Heinz Marketing

SEPTEMBER 18, 2021

Bridging the Gap Between Live and Virtual Events. There’s a better chance for success when brands integrate events programming across the organization. As a recent survey shows the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.

B2B 91

B2B Storytelling Content Enterprise Management 91

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Marketing Insider Group

JULY 27, 2021

The events of the past year have brought on a perfect storm of factors that demand what AR and VR can offer: virtual experiences that simulate those in the “real” world. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source. Creating a New Type of Experience.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. This year’s conference marked a return to the in-person event after an all-digital version last year, and that energy was born from a sense of normalcy coming back to the world.

Content Marketing 130

Content Marketing Planning Content Storytelling 130

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! Our morning panel; ‘Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment’ was a huge success! Thank you to our speakers and sponsors for making this years event the best yet!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Webbiquity

MARCH 8, 2012

But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. ” Setting: creating the context or setting the scene is the essential first step in storytelling.

Storytelling 100

Storytelling PR Social Media Media 100

SnapApp

AUGUST 30, 2016

The whole event took place in the same theater, so I didn’t have to worry about checking my schedule and running around to make sure I caught all my favorite talks. The best presentations tell stories. Justin Gonzalez from DoubleDutch framed his whole presentation as a story about his journey through his marketing career.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Contently

MARCH 30, 2020

Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience. Content is the most logical place to reallocate event marketing and paid media budgets. Content fuels virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. I don’t think there’s any other brand throwing an event like it. A big one for us is ComplexCon.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. And as with any event, the success of your sales kickoff depends on your planning and preparation. We make sure the event is not three days of product training. Use data-driven content.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? This is critical to building a narrative for your data storytelling to highlight how your social efforts are paying off in relation to your organization’s broader marketing strategy.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Brandpoint

JULY 8, 2019

It can be tough to keep track of events, we get it. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. Over the course of the evening, which took place in early May, 38 awards in total were presented to various PR companies. 2019 MN PRSA Classics Awards. 2019 MN PRSA Classics Awards.

Conference 107

Conference PR Storytelling Public Relations 107

ClearVoice

APRIL 15, 2020

What is a virtual event? More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. ” Moving events online is what we’re tackling today. The good news?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52