Chris Koch

MARCH 4, 2011

In fact, buyers are hungrier than ever for good ideas presented in an objective way that target their specific needs. The business side of these organizations is trying to maintain profitability by slashing staff and by maximizing online traffic to make up for lost print ad revenue (and other desiccated revenue streams like events).

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

JANUARY 8, 2010

Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). Using ideas from the learning network, marketing needs to develop content. If learning is the objective, the rest falls into place.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

OCTOBER 30, 2009

One is the river of planned content—the conference theme, the presentations, etc.; the other is the river of conversation that flows through the event at breaks, meals and receptions. There are two rivers of content at conferences. This is where you get the dope on the shared challenges of the attendees.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. Trouble is, we take a one-price-for all approach to our content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. Trouble is, we take a one-price-for all approach to our content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

DECEMBER 18, 2009

The first hurdle for B2B marketers in developing a social media strategy is presenting a case for why their companies should be involved in social media at all. Social media is a way to influence those peer conversations by monitoring them, engaging in them, and managing them through peer-based communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100