The Point

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7 Webinar Invitation Mistakes You Can’t Ignore

The Point

A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Avoid gratuitous social inks and other navigation. What they’re not is billboards.

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8 Things Your CEO Can Write About On His/Her Blog

The Point

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Title your post with search results and Twitter in mind (i.e.

Webcast 100
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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. have become so endemic that they are practically invisible to the average viewer. The contacts that comprise your sales database represent only the tip of the iceberg. Social sharing buttons (Like, +1, Tweet, etc.)

Marketo 100