The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JUNE 20, 2011

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Include a link to the complete paper or Webcast so people can read or view more.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

JULY 12, 2013

A Webinar invitation has one goal: getting the reader to register for the event. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Avoid gratuitous social inks and other navigation.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Add a pop-up window on thank you pages, blogs, Webinar confirmation pages, or content like white papers that asks the viewer to share content. • Surprising? Infographics? So yesterday.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100