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The Point

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8 Things Your CEO Can Write About On His/Her Blog

The Point

JUNE 20, 2011

Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. A good place to be controversial.

Webcast 100
Webcast Opinions Thought Leadership Paper 100
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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Only 15% of buyers trust “company to buyer” social messages; 92% trust opinions from their peers. • The contacts that comprise your sales database represent only the tip of the iceberg. Surprising? Infographics?

Marketo 100
Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100
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