sales 
The Effective Marketer
JUNE 1, 2012
Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 2: Buyer Personas.
The Effective Marketer
JULY 30, 2012
Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. The Modern Marketer.
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The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
The Effective Marketer
MAY 9, 2011
Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
The Effective Marketer
FEBRUARY 25, 2013
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.
The Effective Marketer
FEBRUARY 25, 2013
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.
The Effective Marketer
FEBRUARY 16, 2011
With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. United States License. United States License.
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