Heinz Marketing

MARCH 11, 2020

Still, virtual events are about to proliferate and do represent the potential to create significant value for producers and attendees alike. Consider doing several smaller events vs one “big” event so the attendee audience is smaller and more likely to interact with you and each other. The post Pivoting to Virtual Events?

Trade Show 98

Trade Show Buzz Network Marketing Conference 98

The Point

MARCH 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. .

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

6sense

AUGUST 28, 2021

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. In all seriousness though, many companies are successfully converting their B2B direct mail programs for a (at least temporary) work from home (WFH) environment.

Campaigns 48

Campaigns Multi-Channel Trade Show B2B Sales 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Engagio

SEPTEMBER 27, 2018

After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. TRANSCRIPT: How do you use ABM to follow up with your conference or trade show leads? The post How Do You Use ABM to Follow Up With Your Conference or Trade Show Leads?

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. At one point, we were in the top five search results for the term “Yahoo mail.” After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Don’t wait for the next in-person event. Free gift for signing up for our mailing list. If you have stores, you shouldn’t reserve your promotional products for special events, hand them out daily. Promote your promotional products on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

SendX

MARCH 18, 2021

Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists. Create Landing Pages Don’t send your prospects to your homepage so they can subscribe to your mailing list.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Vision Edge Marketing

MARCH 30, 2021

Tools for social media engagement, content management, email automation, demand generation lead capturing, project management and workflow, customer relationship management (CRM), event management, web analytics, and the list goes on. Beware of Relying on Technology as a Replacement for Strategic Thinking. It was a tactical role.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

SmartBug Media

AUGUST 24, 2021

Incorporate Direct Mail. Try incorporating direct mail into your next ABM campaign, and use specific tracking links, email addresses, and phone numbers to measure engagement and results. Mail is generally very inexpensive to send and you may be able to generate a high ROI if you’re able to land an account or deal with this approach.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Square 2 Marketing

SEPTEMBER 3, 2020

With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021. But it’s not just conferences and trade shows. Networking is off and mailing to offices is sketchy. Even The Longest Journey Starts With Just One Step.

Marketing Budget Creation 91

Marketing Budget Creation Planning Leads Lead 91

Heinz Marketing

JULY 26, 2022

Cross-promote different resources and events. Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

Webbiquity

OCTOBER 15, 2019

Your next two hires will probably be at a level above your first hire (an executive who can set marketing strategy and be part of your leadership team) and one below (a coordinator who can take care of basic tasks like list management and event logistics).

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You want an omnichannel approach before, during, and after the trade show.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

BOP Design

OCTOBER 7, 2020

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. Learn More: Only 2% of B2B Marketers Are Using Marketing Automation to Its Full Potential. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

ViewPoint

FEBRUARY 11, 2014

We talked about this issue and about the sustainable relevance of direct mail and cold calling. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? The cake still consists of the tried and true standby media channels.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Biznology

JUNE 7, 2018

Most of the time, you only see promotional products being given away in person at trade shows and other events. You can offer to send your branded gifts in the mail for free, but they are really in exchange for something. When they sign up, you will also collect their mailing address too.

Promotion 168

Promotion Design Product Brand Identity 168

NuSpark Consulting

FEBRUARY 24, 2018

Strategies and key tactics for lead generation include both reaching out to prospects through direct mail, referrals or word of mouth, personal networking, trade shows, seminars and special events, and enabling prospects to approach the company through inbound marketing.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

ClearVoice

OCTOBER 27, 2023

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

markempa

NOVEMBER 16, 2006

Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? What are the critical success factors in effective event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Lattice

JANUARY 6, 2016

Field Events. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Event Invitations. Consider differentiating the type of invitations your leads receive to events based on their score.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

ClearVoice

AUGUST 12, 2019

Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C. For example, direct mail, once considered a dying art, is still a strong niche. Event marketing.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Choose the right event technology. Will you put on a virtual event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Brandpoint

MARCH 15, 2023

Also known as a drip sequence, this automated email marketing strategy delivers a sequence of emails that are triggered by an event or an action. Over time, you’ll want to extend your mailing list to keep past and present customers in the loop. A drip sequence is your opportunity to make first encounters memorable.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

BenchmarkONE

JANUARY 24, 2019

Use direct mail to stand out. Get a booth at a trade show. Trade shows are the “meat and potatoes” of B2B marketing. These events are full of decision-makers in your target audience who are ready to buy. Use local language in your Facebook ads (“Hey, Chicagoland business owners!”) to capture attention.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Engagio

MARCH 25, 2019

Say thank you for an event invite or fulfilling meeting. Here are just a few of the approaches you can take to drive conversions with email signature marketing: Promote your upcoming event by providing a registration CTA in the email signature. Direct Mail Doesn’t Have to Suck. In-person Events are Going Outside the Box.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We don’t all love networking events and trade shows.

Outreach 80

Outreach Trade Show Tips Guidelines 80