Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. We went from in-person events to virtual ones. A prime example was our 2020 hosted events plan. Clearly, the pandemic impacted our ability to host these events. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

ANNUITAS

MARCH 31, 2015

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? It’s simple.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Martech

OCTOBER 12, 2023

Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. In the U.S., sales were more or less flat (-1%) across the two days, compared to Amazon’s Prime promotional days in October 2022. In the U.S., Predictive AI. categories. Top performing categories in U.S.

Amazon 107

Amazon Marketing AI eCommerce Lock-In 107

Lead Liaison

FEBRUARY 22, 2023

The kiosk can be locked so attendees don’t get lost in the lead capture app or start messing with your tablet settings. 3: Host a Game Instead of hauling large, expensive, physical activations to your event, use digital activations that you can run on a tablet. Restricting use per user limits your company’s ability to collect leads.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Contently

APRIL 26, 2020

I’ve co-hosted a bunch with Joe Lazauskas, our head of marketing, who has spoken at a ton of conferences and events. You have a certain window to capitalize on the momentum when someone registers for a virtual event. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Hubspot

MAY 6, 2020

But today, remote work and digital events are the norm. But today, remote work and digital events are the norm. In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Martech

MAY 2, 2022

Roku’s MMM capabilities also allow advertisers to control for various factors that affect performance, including weather events and seasonality. As ad veterans know, upfronts are the traditional way that brands have locked in linear TV inventory for ages. What it does. Get the daily newsletter digital marketers rely on. Why we care.

Advertising Agencies 89

Advertising Agencies Budget Programs Advertisements Advertising 89

Hubspot

APRIL 15, 2024

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. They prioritize relationships over immediate sales.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Biznology

JULY 13, 2021

This event came right on the heels of the Colonial Pipeline attack, which cost that company $5 million to reclaim its operations and restart the flow of gas to a large portion of the country. I honestly don’t know how to feel about companies caving in to the demands of criminals and paying these huge ransom amounts. operations?

Ethics 104

Ethics Lock-In Opinions Demand 104

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 127

Social Media Media Blogger Co-Registration 127

Martech

FEBRUARY 15, 2023

Token gated entrances allowed NFT collectors exclusive access to events by DressX or Bored Ape Yacht Club. After people attended these exclusive events, they received NFTs called POAPs (Proof of Attendance Protocols) – paving the way for future rewards.” The Web3 hype is tangible. This baby is growing up to be a doctor!

Loyalty 115

Loyalty Lock-In Storytelling Ad Exchange 115

Optinmonster

MAY 4, 2022

We wanted to mention 3 features unique to OptinMonster’s inline forms: Smart Success, Content Lock, and Attention Activation. First, you’ll need to sign up for an ActiveCampaign account. They offer a 14-day trial that you can sign up for without a credit card. Next, click on Developer in the expanded menu. Click on Add New.

API 78

API Lock-In Opt-out Opt-in 78

Salesforce Marketing Cloud

JUNE 12, 2023

Sandi Nuss Zellner, Salesforce Consultant, Locke Nuss Consulting Discover generative AI innovation at Salesforce Salesforce is bringing trusted generative AI technology to its apps, platforms, and workflows. Community badges are limited-edition virtual prizes you can earn only by attending an event or completing a Trailhead Quest.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Top Rank Marketing

AUGUST 14, 2023

I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Martech

APRIL 7, 2022

This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. The New York event showed marketers a crash course about the metaverse and how games are part of that. Untapped audiences identify as gamers. Programmatic gaming ads in the metaverse. “In-game

Advertising Agencies 110

Advertising Agencies Paid Search Agency Planning Work Management 110

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. Welcome to 2024! If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Martech

AUGUST 8, 2023

Imagine you’re an event company, and you ask a GPT tool to “draft a personalized email and a send list for everyone who would be interested in a free online conference on networking.” (The That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. Sounds good, right?

CRM 88

CRM Marketing AI Marketing Automation Services Lock-In 88

Martech

JANUARY 19, 2023

They arrive on the home screen or lock screen of a user’s phone. These are pop-up alerts that happen while you’re already using the application, and they’re usually event-driven because of this,” said Andrew Shields, Cordial’s senior technical product manager. said Smith. “If They have to opt in.

Loyalty 94

Loyalty Relevance Ad Building Mobile Marketing 94

Salesforce Marketing Cloud

APRIL 1, 2022

Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Use marketing automation to drive record attendance to virtual events. Driving attendance to virtual events is hard.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Marketing Insider Group

NOVEMBER 7, 2022

Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. How about some boondoggle events?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Modern B2B

MAY 22, 2023

But for those high value, consultative industries where customers aren’t on subscription models, it’s rare to hear about retention strategies for customers, other than ABM style account development or customer event series. This was a core theme that came from the recent Digital Connections 2.0 research , as well as the recent roundtable.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Salesforce Marketing Cloud

AUGUST 7, 2023

The goal is to provide a more safe and secure work environment and do so as efficiently as possible,” said Robert Mirakaj, senior director, physical security operations for Salesforce. The main takeaway AI and robots will increasingly play a role in our daily lives, both at work and in our personal lives. That doesn’t mean they’re taking over.

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Litmus

AUGUST 15, 2022

We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022. Presenter: Andrew Locke. Remember, on-demand sessions are accessible to all Litmus Live ticket holders during the event. Anna Levitin.

Deliverability 73

Deliverability Lock-In Trigger Marketing Email Marketing 73

Go Beyond SEO

MAY 14, 2022

You sponsor events and buy branded swag. Locking your business into a yearly salary commitment for a CMO, Marketing Strategist, or even a social media coordinator is antithetical to the needs of many small businesses. Many small business owners, this year especially, are still trying to get a grip on what works and what doesn’t.

CMO 78

CMO Planning Paid Search Agency Lock-In 78

Exo B2B

SEPTEMBER 18, 2020

It can be customized to trigger certain events you have predetermined. It’s the tiny little paddle lock that shows up just before the URL address. You can tell you’re on a secured page because you’ll have https :// rather than the unsecured [link] in the web address and there will be a paddle lock. Enjoy the read. Responsive.

Autoresponders 105

Autoresponders Tips Lock-In Eye-Tracking 105

Only B2B

MAY 22, 2020

Services like inbound marketing, outbound marketing, B2B, B2C, event promotion or content marketing, demand a specific set of skills. Straight up, budget is an essential factor before locking up any deal. Telemarketing is a tremendously effective way to nurture your business. Get it wrong and your brand can be diluted.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The Lead Agency

JANUARY 18, 2023

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. It is important to understand the “Why”. Shout it out loud and proud!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Valasys

AUGUST 30, 2023

Post updates on new equipment, facilities, or local events nearby to show the space values its users. How to Market New CoWorking Spaces [link] Recent studies predict that the number of coworking spaces worldwide will rise by over 20% between 2023 and 2024, after steady growth in 2022.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

The Customer

JANUARY 22, 2024

Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B. For me it was the “cat bouncer” – a way to lock your cat out of the house if it shows up with the gift of a mouse in mouth. CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around the world.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

QuanticMind

SEPTEMBER 22, 2023

While millions of people flock to Munich for that traditional six-ingredient Oktoberfest beer, brewers around the world honor the event by crafting brews that experiment with unique but inspired ingredients. Tradition looms large at Oktoberfest, but at the same time, change is a constant (again: Sound familiar, digital marketers?).

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales.

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Third-party events. I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48