KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your website’s URL.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

Heinz Marketing

MARCH 24, 2021

Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming. That being said, you don’t have to host every event to move the needle forward.

Promotion 79

Promotion Banners Ad Exchange Opt-out 79

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 65

Tips Conference Communities Linkedin 65

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Convince & Convert

SEPTEMBER 30, 2021

Think about your own LinkedIn connections and Twitter followers. Peers from a group, event, or networking event. LinkedIn’s own Social Selling Index can be a barometer for individual progress. According to Linkedin, the SSI is a helpful measure of how a salesperson’s social selling skills and execution come together. .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. That’s a very small step.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. During the Event.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

ClickZ

JUNE 14, 2021

“I saw you posted on LinkedIn yesterday about X and would love to have you talk to one of our prospects about the topic.” It’s terrific when I get asked to talk to customers about something I posted on LinkedIn or Twitter, or in any public forum. It goes up on the website in the events calendar.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

SmartBug Media

JULY 25, 2022

Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Let’s say you’ve created an event on LinkedIn and set everything up properly, but not many people are engaging with it. How can you get more eyeballs on the event?

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Biznology

OCTOBER 13, 2015

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Webbiquity

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. 6: Mode of capturing user feedback You can use QR codes to capture real-world opinions from in-person transactions and events. It can be scanned using a QR scanner or a smartphone with a built-in camera.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). My two favorite tools to build UTM tagging [are] the Google Analytics URL Builder , which is a Chrome extension, and the UTM IO is a total game changer for making UTM work and happen at scale,” says Harris. More below.

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Invite customers and prospects to subscribe to your newsletter as part of the thank you email whenever they download a piece of gated content, sign up for an event, or request a demo. Your audience may really care about videos of huskies in the snow.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Lead Liaison

APRIL 6, 2020

Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! EVENT Features & Improvements. 1: EVENT ACTIVATIONS | INSTANT GAMIFICATION [details]. Draw traffic and engage prospects with fun, interactive individual and team events. Capture more leads with campaigns and virtual events.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.”

Examples 78

Examples ROI Planning Work Management 78

Litmus

JUNE 23, 2023

Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. Nearly 35% of respondents from our LinkedIn poll still don’t know about it. We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly , to product announcements and event invites.

Deliverability 141

Deliverability Paid Search Agency Display Email Marketing 141

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. In-person events.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Run a contest or promotional event. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hubspot

NOVEMBER 9, 2011

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Linkedin 28

Linkedin Ideal Customer Profiles Network Marketing Event Marketing 28

Litmus

AUGUST 24, 2021

Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. Today, nearly 35% of respondents from our LinkedIn poll still don’t know about it. That means you’re left with two choices: Go long and have it cut off, which can create embarrassing truncations. The preview text hack.

Deliverability 144

Deliverability Display Communities Newsletter 144

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. event registrations or product demo signup). Encouraging your sales team to share new content from their personal LinkedIn accounts. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

EveryoneSocial

SEPTEMBER 12, 2022

“ This episode is chocked full of inspiring anecdotes of how the social URL and the social IRL interface in what Jed predicts is the future paradigm: hybrid networking all the way. They’ll go on my LinkedIn page, same thing with customers”. Such was the URL meets IRL case when Jed posted a selfie before an event in Newport.

Acquisitions 52

Acquisitions Social Media Guidelines CMO 52

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

KoMarketing Associates

OCTOBER 11, 2018

Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Thinkers360

MARCH 7, 2024

Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. You can download and display digital badges and credentials from the Awards & Badges page as well as post them to your LinkedIn Licenses & Certifications. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52