B2B Memes

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be a social-media marketer.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine?

Ethics 100
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Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. As an event attendee, I was able to resize, rearrange, and close or open the various windows within my browser, and it appears that the producer has even more flexibility in the setup.

Webcast 100