Sword and the Script | B2B

JUNE 27, 2023

This followed events where marketing spent a boatload of budget to exhibit at a conference, scanned hundreds of badges, and two weeks later many of these “leads” hadn’t even been touched once. A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 89

Social Media Media Ideal Customer Profiles Lock-In 89

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. As you may have heard, Pay-Per-Click (PPC) is a competitive game. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hinge Marketing

MARCH 17, 2016

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Business development relies on research and marketing to understand the firm’s audience. You get the idea. They are different, but they are inextricably linked.

Planning 48

Planning Work Management Business Marketing Management 48

Altitude Marketing

OCTOBER 23, 2018

It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client. If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Terminus

APRIL 26, 2022

Have your team put on their thinking caps to come up with a holiday or a cultural touchpoint or a topical event that you want to lean into. Lock in on the platform that will tell your story. Monitoring competitor search queries per your key accounts, you can also prioritize outreach based on companies who are researching competitors.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. It could be to increase brand awareness, drive attendees to an event, or communicate and interact directly with customers for feedback and support.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Heinz Marketing

JUNE 22, 2020

So, we’ve been locked in, which just opened up, but for about 90 days. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Check it out, for sure. Thank you for joining us.

Top of Funnel 56

Top of Funnel Work Management Conference CMO 56

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Webbiquity

JULY 27, 2021

Live Events Won’t Roar Back. As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. But in the face of slashed budgets, live event spending will have to take a hit.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 106

B2B Differentiation Lock-In Paid Search Agency 106

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 106

B2B Differentiation Lock-In Paid Search Agency 106

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

Tips 93

Tips B2B Differentiation Lock-In 93

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. The unknown is a big scary monster.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

OutboundView

FEBRUARY 28, 2019

It does not require that you spend hundreds of thousands of dollars on expensive events and sponsorships. Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. Buyer Research. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Deloitte does a great job promoting its organization without trying to lock down sales. Let Your Branding Shine. Avoid Constant Sales Posts. Find the Right Collaborations.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Navigate the Channel

DECEMBER 6, 2022

With Google Ads, a B2B company or business can be the first result people see when they search for a specific solution to a problem, which is great, but B2B PPC campaigns require more research into the variations of phrases and keywords that your company’s audience uses, so let’s start with the importance of keywords.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. Your target market may have no awareness of your brand when they first view one of your ads.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Hinge Marketing

FEBRUARY 24, 2014

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Several of their findings really stood out.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

nDash

AUGUST 3, 2022

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. We also cover Formstack’s podcast and the recent Digital Maturity report. I celebrate four years in October.

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 15, 2012

some sort of in-depth market research on consumer demand that. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Jay : Hey everybody, it’s Jay Baer and Eric Boggs live, a live episode of. Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Convince & Convert

OCTOBER 22, 2013

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. You can connect with Kelsey on Twitter , G+ , or LinkedIn.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Adobe Experience Cloud Blog

APRIL 23, 2012

And don’t assume that every potential buyer has the same challenges, or the same reasons for researching a new product or service. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Read Part 1: Lead Generation and Nurture.).

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Marketing Insider Group

DECEMBER 8, 2020

The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The Top B2B Lead Generation Strategies.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

SEPTEMBER 20, 2021

It’s important to note, too, that distributors aren’t locked in to technical content only. Buyers are doing their research online , and they want to be able to fully evaluate potential distributors without having to spend hours on the phone. Sounds awesome, right? Quick Takeaways. Content Marketing for Distributors: The A-Z Guide.

Top of Funnel 284

Top of Funnel Lead Ranking Content Marketing Work Management 284