Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

SEPTEMBER 23, 2010

Give away lots of relevant info through blogs, twitter, industry events, etc. LinkedIn Groups. Host tweet-ups, or networking events. Be it Facebook, twitter, LinkedIn Groups, or your blog. Build an online community. Create awesome reasons for people to like you. Youtube videos. Send fun gifts to known tribe members.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JUNE 9, 2009

mpb2b jaybaer : Interesting that @kdpaine is down on Linkedin. I see a lot of potential for Linkedin, especially for B2B. Tags: marketingprofs demand socialmedia marketing events sales2.0 BDSolutions : Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Here is the second in a series of Thought Leader Interviews for MarketingSherpa. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. Trigger events. gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you". You can find a stream of the tweets on twitter search.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. Trigger events. You can find a stream of the tweets on twitter search. More done with same $. List building.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! Tags: b2b events marketing b2b marketing twitter b2b sales2.0 nedelsha : RT @annekeseley : All Sales 2.0 sales20 Saleschannels : Sales 2.0

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JUNE 14, 2010

Data - Most data sources (Jigsaw, LinkedIn, etc.) I'm off to their launch event in Boston for some great Jive Talkin. Follow Colleagues - That applications engineer from Calgary that you met last year with all the great opinions on how to demo software, follow that guy -- he's a wealth of knowledge.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. Tags: thought leader interviews b2b events genius.com curry b2b marketing sales2.0 Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

DECEMBER 10, 2008

We tell personal stories when we meet someone at a networking event and we tell business stories to our friends. Tags: interviews socialmedia marketing linkedin twitter christopher. I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

MAY 3, 2009

event in Boston on May 21. I know a salesperson who exclusively relies on Linkedin for finding prospects. We live in a world where innovation is no longer an isolated event. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA. Today sales 2.0 conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

AUGUST 18, 2010

I get asked the following question a lot when I’m on the road, be it from clients or prospects or from folks I’m chatting with during industry networking events: “How do you get the most out of your appointment setting team?” Run a training class on LinkedIn tips and tricks. ” That's the $64,000 question.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

MAY 1, 2009

event in Boston on May 21. I know a salesperson who exclusively relies on Linkedin for finding prospects. We live in a world where innovation is no longer an isolated event. Innovation is NOT an event, it needs to be a permanent process that's firmly embedded in the company's DNA. Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 4, 2009

I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. Web Events? But if you run an email campaign on a topic, back that up with a web event, and layer in your meeting-setting effort against the respondents and previously warm contacts -- you then measure the campaign on the aggregate.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Use Twitter to personally invite prospects to your company’s events.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Use Twitter to personally invite prospects to your company’s events.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 5, 2009

I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. Web Events? But if you run an email campaign on a topic, back that up with a web event and layer in your meeting-setting effort against the respondents and previously warm contacts -- you then measure the campaign on the aggregate.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100