Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Outbound: Telemarketing,Email, Events). Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Outbound: Telemarketing, Email, Events). Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 16, 2010

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. A flood of leads! Is your team able to work remotely as Green Leads did?

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Give away lots of relevant info through blogs, twitter, industry events, etc.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Then jump right in.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Then jump right in.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

MARCH 28, 2011

I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0

Conference 100

Conference Lead Gen Forecasting Sales Cycle 100

Smashmouth Marketing

APRIL 25, 2009

Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?) conference. Also a summary of the Top 20 Tweets.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. These two guys know sales and marketing and I figured I’d most likely come back with something valuable.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

MAY 29, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

NOVEMBER 12, 2010

During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night. He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0

Conference 100

Conference Social Media Marketing Social Marketing 100

Smashmouth Marketing

JUNE 3, 2011

As part of Green Lead's recent acquisition of Target 250, a portion of our European team is based in Ireland. When it comes to sales and marketing tips, the President is loaded with examples. Every word, action and event is organized with a consistent brand of quality and authority. Stay on target with all your brand messaging.

Tips 100

Tips Planning Opt-out Buzz 100

Smashmouth Marketing

NOVEMBER 29, 2009

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you shoring up those marketing techniques that are tried and true? Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

APRIL 2, 2009

Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too. Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?). Open Bar (networking extroadinaire).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

MAY 11, 2009

Last fall at a NETSEA event, Joe Galvin , Vice President and Research Director for SiriusDecisions , was the speaker. His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Many events in the physical world, like meetups and house parties, start with Twitter. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Entice visitors [link] On to events.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

NOVEMBER 6, 2013

Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. akslipper: Germany leads in budget spent on tradeshows.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

NOVEMBER 20, 2013

If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented.

CMO 100

CMO Lead Gen Vendors Conference 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21. advocates keeps focusing on the merging of sales and marketing, demand gen, etc. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. On to events. This time with a twist.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. nedelsha : RT @annekeseley : All Sales 2.0 sales b2b sales.

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

AUGUST 29, 2009

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? David: Sales and Marketing Alignment continues to be a hot topic. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

JUNE 9, 2009

Answers, groups, messaging #mpb2b damphoux : as you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b gscottshaw : Roadblocks for B2B Marketers: 1. Not Scoring Leads, 3. Not Nurturing Leads, 4. Lack of Alignment, 2. On the job hunt? Mickey Khan.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

MARCH 2, 2010

How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" How often are your leads under cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA).

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

AUGUST 12, 2009

The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. It all means greater Marketing success and more closed deals for Sales." more: Pounce, Pause, Nurture or Wait? ).

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. Trigger events. Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session. Tags: demand marketing sales2.0 More done with same $. List building.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

AUGUST 31, 2009

As a member of the US Technology Solution Group’s senior leadership team, Mr Hooper has driven HP’s transformational agenda to achieve the growth goals assigned to the Commercial space, which represents a $150 billion market for HP. In HP our marketing team feels responsible for delivering revenue, not just sales ready leads.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

JUNE 8, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. Marketing is about relationships 3. require a login,else stay open Last, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? More tomorrow. Learn web 2.0

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. Trigger events. gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you". damphoux : Ed Lemire, EVP Marketing, Acteva.

CMO 100

CMO SMS Trigger Marketing Twitter 100