Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

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Everything Technology Marketing

JANUARY 17, 2010

as well as trigger events such as the hire of a new chief executive or approaching compliance deadlines for regulatory legislation. In part 3 of his lead generation checklist, Brian Carroll explains how to develop and itensify your ideal customer profile. Check it out.

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Everything Technology Marketing

MARCH 25, 2014

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent). Thanks to everyone who participated in the survey.

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Everything Technology Marketing

AUGUST 8, 2012

Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent).

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Everything Technology Marketing

MAY 31, 2011

The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos.

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Everything Technology Marketing

OCTOBER 10, 2010

Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.

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Everything Technology Marketing

JULY 10, 2010

The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2) 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content.

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