Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Sales take time, this is just the reality.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. For most events, especially in the US, you can get contact data by scanning name badges.

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. If the show provider doesn’t provide such a list and you have been to the show previously, you can pick out previous attendees linked to that event in your database who are likely to return to the show based on previous years’ attendance. We have all been there. How, you ask?

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Inside sales provides: ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. The post How to Create a NFC Scavenger Hunt at your Next Event appeared first on Lead Liaison.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

APRIL 23, 2015

I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. Bravo- well done!

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Demand Generation Demand Advertising Benchmark Marketing Prospects 100

The Point

OCTOBER 1, 2021

By forcing someone to comply with your process, you’re not making them more interested in doing business with your company (or talking to sales); more likely, the result is the exact opposite. Statistics from conversion optimization company Hushly indicate that only 44% of users will provide business emails when requested.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

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Trade Show Work Management Marketing Management Lead Scoring 48

Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Regardless of various approaches taken by companies to address this issue, the lack of alignment and collaboration between Marketing and Sales persists. Opportunity management.

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Work Management Tools Marketing Management Planning 181

LeanData

DECEMBER 15, 2022

Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely.

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Leads360 Lead Management Work Management Marketing Management 100

ViewPoint

NOVEMBER 27, 2017

Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. So, What’s a Sales Manager to Do?

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

Lead Liaison

SEPTEMBER 21, 2020

The Last Thing Anybody Needs is Another Boring Virtual Event. This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. describing the 3 factors that entice her into engaging with a virtual event: “For me it’s either.

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Lead Liaison Trade Show Marketing Management Lead Scoring 62

Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Capstone Insights

SEPTEMBER 26, 2017

That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. It’s an organization’s lead management method. What is lead management method?

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

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B2B Marketing Marketing Management Marketing Automation Services B2B 100

Lead Liaison

DECEMBER 1, 2022

I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams. They’re meant for individual sales people who have time on their hands to correct data – says nobody. In comparison, Lead liaison’s methods were 98.6%

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Lead Liaison

FEBRUARY 22, 2023

Here they are: 1: Equip Every Staff Member with Mobile Lead Capture Exhibiting at a trade show, is when show organizers provide exhibitors with what’s commonly called “lead retrieval”. Restricting use per user limits your company’s ability to collect leads. This will help drive more leads to your booth.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

ViewPoint

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.

Account Based Marketing 120

Account Based Marketing B2B Sales ABM Sales Qualified Leads 120

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. You have already harnessed the power of connecting with your leads face to face. Direct Mail Is Dead!

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Lead Liaison

JUNE 14, 2023

The price of a developer kit usually equals the cost of equipping 2-3 team members with the show’s default lead capture. This results in a wash between buying the show’s default lead capture and the developer kit. A universal lead capture strategy requires a paradigm shift in thinking.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Lead Liaison

NOVEMBER 21, 2017

Your organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! And it worked!

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

Lead Liaison

JANUARY 19, 2024

For more information about Lead Liaison, LLC, and its commitment to data security, please visit [link] Lead liaison is a multifunctional event platform speicalizing in Universal Lead Capture, Event Engagement, Sales & Marketing solutions and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

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B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Lead Liaison

DECEMBER 15, 2022

Event managers can also scan badges using rapid scan as they exit the room and the system will time stamp both the entrance and exit of the attendee. . Contact Lead liaison today to learn more about how easy it is to track your session attendance using rapid scan in the Lead liaison app.

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

LeanData

SEPTEMBER 5, 2017

And the biggest event of all is looming in November — Dreamforce. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. or when the event host supplies the conference scans. For us, “the list” typically consists of those scans and any business cards our sales team collected.

Work Management 59

Work Management Marketing Management Trade Show Marketing Automation Services 59

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). The result is that it’s difficult for a rep to get a complete picture of the type and level of a lead’s engagement. Jay Famico.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended. out of 5-star attendee rating.

Case Study 54

Case Study Case Studies Studies Work Management 54