Buzz Marketing for Technology

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Therefore you can take the conversation you started on Facebook Ads and continue that conversation via email this will be another big step toward Facebook becoming a lead nurturing platform. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Tags: Lead Generation Lead Nurturing. Are those invoices rolling in real time? Probably not. No related posts.

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event. In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! But I need your help to vote for my session!

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Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. But can you really get a good handle on the business impact in real time? Not really.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year?

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

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