Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. Absolutely!

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

Lead Liaison

SEPTEMBER 5, 2017

New technology means there are more lead capture options out there than ever before, but they come with some challenges. ™ makes it easy to overcome the various lead capture problems that sales and marketing teams face at events. If you want to get quality leads without running into trouble, this is the way to go.

Lead Capture 55

Lead Capture Lead Liaison Leads Lead 55

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Why go through all that just to be upset on event day?

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. I’ve been to many events in my career.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Lead Liaison

JANUARY 6, 2020

With Captello, you can easily capture leads with any device and record voice notes about your conversation on the fly (notes quickly get transcribed for you while you focus on building connections), then communicate seamlessly and automatically with handwritten letters and postcards, text messages and emails, all before you leave the exhibit floor.

Lead Capture 64

Lead Capture Lead Scoring Lead Ranking Lead Liaison 64

Optinmonster

JULY 5, 2021

Do you want to skyrocket your email list and transform visitors into leads and paying customers? A lead capture page lets you add optin forms to collect email addresses from visitors. But when done right, a lead capture page can do much more than that. What Is a Lead Capture Page?

Lead Capture 69

Lead Capture Lead Scoring Lead Ranking Leads 69

Lead Liaison

DECEMBER 3, 2018

™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads. Everyday Lead Capture.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. If the show provider doesn’t provide such a list and you have been to the show previously, you can pick out previous attendees linked to that event in your database who are likely to return to the show based on previous years’ attendance. We have all been there. How, you ask?

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Lead Liaison

SEPTEMBER 12, 2017

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. Nursing Leads with Marketing Automation. When you gather leads with GoCapture!™

Lead Capture 48

Lead Capture Lead Nurturing Sales Qualified Leads Leads 48

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Regardless of the outcome of the below conversation, you will still be able to (and are encouraged to) include other qualifying questions in your lead capture form. overall and per user).

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Scoop.it

DECEMBER 1, 2020

The question is, then, how do you balance created vs. curated content for the best lead capture impact? Maximizing Leads Driven by Created Content. Content creation for lead generation isn’t a one-and-done event. You need to keep promoting your content and nurturing the leads that it generates.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Restricting use per user limits your company’s ability to collect leads. It’s a quality we all inherited.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. The post How to Create a NFC Scavenger Hunt at your Next Event appeared first on Lead Liaison.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Lead Liaison

DECEMBER 6, 2019

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Telephone follow-up no within one week after the event. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval.

Work Management 62

Work Management Lead Liaison Marketing Automation Services Marketing Management 62

Lead Liaison

JANUARY 19, 2024

For more information about Lead Liaison, LLC, and its commitment to data security, please visit [link] Lead liaison is a multifunctional event platform speicalizing in Universal Lead Capture, Event Engagement, Sales & Marketing solutions and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Lead Liaison

DECEMBER 15, 2022

Event managers can also scan badges using rapid scan as they exit the room and the system will time stamp both the entrance and exit of the attendee. . Contact Lead liaison today to learn more about how easy it is to track your session attendance using rapid scan in the Lead liaison app. appeared first on Lead Liaison.

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Lead Liaison

MARCH 8, 2018

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. We’re assuming your next event will require you to showcase your brand a bit.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Lead Liaison

JANUARY 19, 2023

Setting Goals & Motivating Your Team Lead capture is one of if not the most important aspects of events and tradeshows, and it could be argued that it is in fact the main point for driving revenue. Before your events, spend some time setting goals and developing a plan to motivate your team.

Lead Liaison 76

Lead Liaison Trade Show Work Management Lead Capture 76

Lead Liaison

DECEMBER 1, 2022

If you need help transcribing business cards, badges, or handwritten notes at trade shows or marketing events Lead liaison can help. The post Best Practices for Transcribing Business Cards and Contact Information appeared first on Lead Liaison. Whatever you use, ditch OCR as it’s a thing of the past.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Lead Liaison

NOVEMBER 21, 2017

Your organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! And it worked!

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be. But will they?

Trade Show 48

Trade Show Lead Liaison Tips Lead Capture 48

Webbiquity

OCTOBER 1, 2019

Optimize the design of your lead capture form. You may have difficulty generating email signups even with a lead magnet offering significant upgrades. To persuade hesitant users, try one of the following techniques: Show the image of a sample email on the lead capture form. On your lead capture form.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Valasys

APRIL 22, 2024

Once such lead harvesting methods are aced, there’s nothing but boom for business. Lead Capture Tools Lead capture tools are like digital fishing nets for businesses. The lead capture tool automatically stores and manages captured lead data. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Lead Liaison

AUGUST 17, 2022

As an event professional, you should be well aware of event engagement opportunities that drive additional booth traffic and help broker new conversations at events. A number of interesting gamification companies have emerged in the marketplace, providing event activations and gamification solutions.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. You have already harnessed the power of connecting with your leads face to face.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70