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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It creates email templates with personalization and embedded links but no dynamic content. Forms can be associated with actions but there is no specialized survey builder.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. The system can also extract the HTML of an existing Web page, insert new content such as a Web form or survey, and deploy the modified page in place of the original.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

That’s landing page optimization. There’s a lot of different avenues for folks to get to a landing page or parts of your site these days that becomes really important that you got your data organized correctly. And then at events and conferences, you could be very flexible. So those are calls-to-action.