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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

The keynote at this year’s Dreamforce event was bigger and better than any before. Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Jigsaw- Data Cloud. Service Cloud.

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Eloqua Experience 2010

LeadSloth

The big news of this event is the launch of Eloqua 10. The bigger story at the event was the introduction of Revenue Performance Management. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Tags: marketing automation eloqua event marketing performance management.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. Share your view in the comments below or with me on Twitter ( @wittlake ). Expect to pay anywhere from a $0.50

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - tracking within Act-On emails sent through Microsoft Outlook.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. Companies must still find effective ways to monitor and respond to social media events. This both is and isn’t a big deal.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Force.com, Heroku and Database.com didn’t go unnoticed at the event. Now, this isn’t just a renamed Jigsaw. Can you say awesome?

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