SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? Videos boost customer interaction. YouTube live.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

PathFactory

FEBRUARY 8, 2021

Creating a stellar virtual event requires a lot of hard work and most times it is done months in advance. All that effort shouldn’t go to waste once the virtual event is over, however. using a blog post to provide information and a script for a YouTube video). How to repurpose virtual event content. Why repurpose content.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Webinars provide a platform for real-time interaction between your brand and its audience. You can write content for a webinar and repurpose the event into a blog or social media post. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Webbiquity

JUNE 20, 2023

Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 186

Social Networks Business Work Management Social Media 186

Hubspot

MARCH 23, 2020

Additionally, it allows people from across the globe to interact with each other without needing to spend exorbitant amounts on flights and hotels. Hopin is an all-in-one platform for planning virtual conferences, offering everything from a virtual reception to breakout sessions, a mainstage, and networking events. Image Source.

Examples 101

Examples Conference Enterprise Management Budget Programs 101

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 101

Planning Content Marketing Generation Content 101

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This makes the user’s experience more interactive and engaging. 2. Enable Real-Time Interaction.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Vidyard

MAY 23, 2018

Interactive video CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What Are Interactive Video CTAs? “In This video provides a brief overview of what interactive video CTAs are and how they work in the Vidyard platform.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. Customers now expect full, interactive experiences — even online. This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world. Quick Takeaways.

Terms and Conditions 362

Terms and Conditions Content Marketing Management Interactive Marketing 362

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. In this episode of Messaging on a Mission, we learn not only how they did it, but what they expect events to look like post-pandemic! Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Oktopost

MARCH 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing. Nuri’s works delve into topics such as AI, Web 3.0,

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

SpotMe Blog

MAY 5, 2021

With more virtual events being put on than ever before, your event’s production quality will need to be at an all-time high to keep up with your competition and impress guests. . The point is, your attendees will now be expecting a greater virtual (or hybrid) event experience. Not sure if your platform works with Vimeo Live?

Broadcasting 52

Broadcasting Product Work Management Paid Search Agency 52

Marketing Insider Group

JUNE 14, 2021

It’s still a top platform for debating current events and breaking news and driving discussions. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

FEBRUARY 12, 2024

Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders. Presenting at a conference or industry event provides brands with direct access to an engaged and relevant audience.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 325

Social Media Tips Media Network Marketing 325

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Tools include Studio (stream live from your browser using a custom branded background, bring on guests, answer audience questions); Multistreaming (YouTube, Twitch, and many others with automatic alerts for Twitter, Discord, and Facebook audiences); and Chat.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Aberdeen

APRIL 30, 2019

Check out this week’s episode where Matt discusses how to make event interactions more intelligent and more personalized with your data platform with Zuant’s Pete Gilett. Many B2B companies set aside up to 70% of their marketing budgets for events: the least evolved component of the marketing world. It’s most odd”.

Marketing Management 40

Marketing Management Marketing Budget Business Lead Qualification 40

Martech

MAY 2, 2023

IAB NewFronts has solidified itself as a must-attend event for brands and agencies that are looking to understand where to place their video and streaming budgets. Samsung Ads announced a new partnership with KERV Interactive to make ads on the platform shoppable and interactive. According to the company, 1.5

Paid Search Agency 114

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 114

Contently

FEBRUARY 22, 2023

Live streaming Live streaming — defined as video streamed in real-time where viewers can interact by liking and commenting — delivers numerous benefits , including humanizing your brand, generating revenue, and expanding your target audience. Big, elaborate events such as conferences switched to a livestream model during the pandemic.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Sprout Social

JULY 21, 2022

Interactive social media apps. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Host live events and Q&A events with customers or experts in your industry. Interactive social media apps.

Social Media 145

Social Media Social Marketing Media Curation 145

SnapApp

MAY 16, 2017

At SnapApp, we’re just about at the end of our seemingly nonstop spring event season. Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content. . But here’s the thing: I hate events. . Events are hard work.

Lead Ranking 59

Lead Ranking Conference Lead Scoring Trade Show 59

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Here are 12 of the best real-life social media marketing examples to inspire you: 1.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

FEBRUARY 6, 2024

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. Some brands are rolling out interactive contests to build more hype and engagement.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 116