Marketing Insider Group

JUNE 14, 2021

It’s still a top platform for debating current events and breaking news and driving discussions. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 325

Social Media Tips Media Network Marketing 325

PathFactory

FEBRUARY 8, 2021

Creating a stellar virtual event requires a lot of hard work and most times it is done months in advance. All that effort shouldn’t go to waste once the virtual event is over, however. using a blog post to provide information and a script for a YouTube video). How to repurpose virtual event content. Why repurpose content.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Biznology

MARCH 15, 2021

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. In this episode of Messaging on a Mission, we learn not only how they did it, but what they expect events to look like post-pandemic! Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. But it’s not a UGA replacement. And many thanks in advance!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Contently

FEBRUARY 22, 2023

Live streaming Live streaming — defined as video streamed in real-time where viewers can interact by liking and commenting — delivers numerous benefits , including humanizing your brand, generating revenue, and expanding your target audience. Big, elaborate events such as conferences switched to a livestream model during the pandemic.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers. Read more: How B2B Companies Can Use Instagram to Maximize Engagement.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Sprout Social

JULY 21, 2022

Interactive social media apps. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Social networking. Photo and image sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Stevens & Tate

MAY 13, 2022

A good idea is to invite these people to an event. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Twitter is for using hash tags, monitoring keywords, hosting events and having chats. Facebook is for having interactions (comments), and using events to create buzz.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. How to use hashtags on LinkedIn.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Outgrow

SEPTEMBER 12, 2022

This triggers users to find out that Outgrow is an interactive content platform, where you can create personalized assessments, calculators, quizzes, recommendations, and widgets that build trust and help customers. . LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Martech

JUNE 3, 2022

Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.? Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S.

Course 109

Course Paid Content Marketing Analytics Tools Work Management 109

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Marketing Insider Group

APRIL 6, 2021

You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Today, many businesses are creating apps to remain relevant and give their customers an easy way to interact with their brand. You could host a contest on social media or share a news report on a current event.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SocialPilot

JANUARY 26, 2024

Include interactive elements like polls or questions to encourage viewer engagement.” ” “Generate a LinkedIn post discussing a recent trend in [Industry]. .” ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Ann is very active across her social media accounts, many times taking the time to personally interact with her followers. You can follow Ann on Twitter | Instagram | LinkedIn | Blog .

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Ledger Bennett

MARCH 12, 2020

In the wake of growing concern over the Coronavirus pandemic and with swathes of people self-isolating and/or being unable to travel, many of our clients are feeling a significant impact on their live events. In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. Run a live event online.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Valasys

MARCH 25, 2020

The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. Tracking what they ultimately end up buying. blog posts, articles, videos, etc.), The takeaway?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Hubspot

MARCH 29, 2018

Publish Content on LinkedIn. Network at In-Person Events. Speak at an Event. Create YouTube Videos. This lets you interact with high-quality potential leads and establish yourself as an expert in the subjects that matter most in your industry. Publish Content on LinkedIn. Network at In-Person Events.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Jack Appleby , Creator at Morning Brew , in addition to his consistent publishing on Twitter and LinkedIn, shares some timely advice.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Martech Advisor

MARCH 13, 2020

In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. Industries such as airlines, hospitality, events, manufacturing, etc. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? And of course, what Joe loves most about B2B Marketing.

B2B Marketing 72

B2B Marketing B2B Paid Search Agency Co-Registration 72

Valasys

JULY 24, 2023

From creating educational tutorials to profiling your company’s success stories, videos can help you capture attention while conveying brand values on any platform – social media, email campaigns, or even streaming live events. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Martech

MARCH 31, 2023

These groups may have LinkedIn groups, Slack workspaces or listservs. Online courses On-demand training providers, like Coursera, LinkedIn Learning, and Pluralsight, offer access to most content for free. While on-demand courses lack real-time interaction between instructors and fellow participants, they are very convenient.

Work Management 99

Work Management Marketing Management Training Vendors 99