Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Zoominfo

OCTOBER 5, 2021

Scenario Event managers typically receive a list of companies that will be attending an upcoming event. Unfortunately, they might not receive information critical to prospecting, such as the names and contact information of attendees. You could send gifts to high-value prospects to build rapport.

Profiling 100

Profiling Webinar Metrics Contacts B2B 100

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. Is Google Business Profile Free? In this article, we’ll shed some light on: Why is Google Business Profile important to your business?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Buffer

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. A Google Business Profile is the listing that appears when your search for a brand on Google. Only 500 seats available. Save your seat here.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Zoominfo

SEPTEMBER 7, 2021

Identify companies in your ideal customer profile that may be impacted by current events, legislation, or market trends. Scenario As the economy fluctuates, new opportunities arise. Monitor the news to target segments of the market that have been affected by headwinds or tailwinds.

Ideal Customer Profiles 100

Ideal Customer Profiles Campaigns Zoominfo Trigger Marketing 100

Go Beyond SEO

FEBRUARY 13, 2023

From a business standpoint, the importance of a Google My Business Profile cannot be understated. You may be curious why it’s important to have a Google My Business profile. When considering why it’s important to have a Google My Business profile, consider the impact of starting with trust, being seen, and increasing lead generation.

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Go Beyond SEO

FEBRUARY 13, 2023

From a business standpoint, the importance of a Google My Business Profile cannot be understated. You may be curious why it’s important to have a Google My Business profile. When considering why it’s important to have a Google My Business profile, consider the impact of starting with trust, being seen, and increasing lead generation.

Ideal Customer Profiles 78

Ideal Customer Profiles Profiling Google Business 78

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 100

Event Marketing Paid Search Agency Marketing Management Storytelling 100

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. The reason for that is because they are consistently lacking one piece of crucial information.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. But, how do you narrow down your event content ideas to find the most effective topics?

Best Practices 273

Best Practices Content Social Media Planning 273

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 87

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 87

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Unified customer profiles make these products look like Customer Data Platforms.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? How do they compare to buyer personas?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

KoMarketing Associates

OCTOBER 19, 2017

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. Attractive visual elements for profile image, header image, and background.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. But after further discussion, I found they really meant they don’t keep it within those in-memory profiles. real-time access.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Social Media 111

Social Media Media SWOT Guidelines 111

EveryoneSocial

AUGUST 3, 2021

People want to connect with — and do business with — people, so your profile image should be a picture of you. You can still have some fun and let your profile pic and showcase your personality. When it comes to social media for business, you need more than just a professional profile pic. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Adobe Experience Cloud Blog

JUNE 26, 2019

In this blog, we’ll take a closer look at the first step of how to create epic account-based experiences (ABX) with the right account insights & profiling. . While this information is useful for gaining a high-level view of who your ideal account is for targeting, it needs to be combined with other data types to become useful. .

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! Now the important question: have you figured out how your team will actually be capturing contact data at your event? . How do you navigate these events and get your scanner up and running?

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Marketing Insider Group

JULY 16, 2020

I concluded the above after talking to Matt Heinz, Darryl Praill, Pamela Ann Lapeyrolerie, Pam Didner, Spencer Wixom, and the other guest experts that will be part of our event. I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months.

Top of Funnel 167

Top of Funnel Ideal Customer Profiles Profiling Linkedin 167

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 26

Peer-to-peer Brand Identity Branding Thought Leadership 26

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

The Point

OCTOBER 29, 2021

Event Registrations. Events like Webinars are one example. Progressive Profiling. Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. Retargeting.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Buffer

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. “Always make sure you add a title.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Google Business 89

Martech

APRIL 28, 2022

currently leveraging immersive technology for events and marketing. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events. The smartest platforms are holding their own events within the platform with exciting speakers and exclusive content for their target profiles.

Paid Search Agency 76

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 76

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Otherwise, the marquee event at your conference will likely devolve into a yawnfest. Consider the Theme of Your Event. Understand Your Audience. Never settle.

Conference 202

Conference Best Practices Digital Transformation Paid Search Agency 202

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Instructions that deliver more information about your NFC scavenger hunt.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62