LeadSloth
OCTOBER 28, 2010
Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns. Your Ideas Please.
LeadSloth
OCTOBER 20, 2010
The big news of this event is the launch of Eloqua 10. The bigger story at the event was the introduction of Revenue Performance Management. Eloqua has more information about this in a blog post. So there were lots of new initiatives, products and services that were covered during the event.
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LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Pipeline Nurturing.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. LeadSloth will present a session at several of these events. 10 years ago, email marketing was in its infancy.
LeadSloth
FEBRUARY 17, 2010
In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. Intra-company Collaboration. Conclusion.
LeadSloth
APRIL 15, 2010
If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. For new leads, you want to ask enough information so you know what they are interested in. For existing leads, you ideally have enough information in your database to add leads to a relevant campaign.
LeadSloth
MARCH 22, 2009
Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications of website visits by known users, and even more challenging to sync that information with Salesforce.com.
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