Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

markempa

DECEMBER 19, 2016

Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. People weren’t registering with the intent of watching a live event. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video.

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Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SmartBug Media

JULY 15, 2019

Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Integrated content marketing is a great place to start.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Valasys

FEBRUARY 28, 2020

In an era of Inbound Marketing, where marketing techniques are massively relying on the intent data & other psychographic insights of the customers, brands need to understand the ways to build customer loyalty with content marketing: 1.

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Loyalty Top of Funnel Ad Building Content Marketing 72

Outgrow

FEBRUARY 25, 2021

Source: Twitter. Pre-launch marketing is highly product-led. If your product solves a real pain point, it’ll drive qualified leads. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Source: Twitter. The best part? It’s free of cost!

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Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

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Youtube Search Marketing Optimization SEO 28

Hubspot

JULY 18, 2019

Event and Webinar Integrations. Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. Eventbrite helps you use inbound marketing tactics to attract more prospects and customers to your in-person events.

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Work Management Enterprise Management Marketing Management Cable 77

Hinge Marketing

APRIL 20, 2016

Word of mouth marketing is being transformed: There was a day when networking at the country club, church or local chamber event could connect someone with prospects, and prospects could quickly investigate the reputation of a provider. Online marketing is a more cost-effective alternative to traditional outbound marketing.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Industrial Marketing Today

JANUARY 10, 2011

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness.

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Video Marketing Content Marketing Co-Registration High Quality Lead 60

Hubspot

APRIL 14, 2013

One major online platform in particular may have recently created the Holy Grail for mobile marketing. Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week. On Twitter alone, almost 700 YouTube videos are shared every minute. Read more at The Next Web.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Facebook Mobile Advertising 28

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

It is measured by using Event Tracking in Google Analytics. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. These statistics are easily and readily available from your dashboard in Google Analytics.

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. With some inbound wisdom of course! Promote Offline Events With Blog Content.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Email Marketing. Haven’t mapped out their buyer persona. Free Downloads.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. What forms of marketing content are you using to meet the needs of your customers and prospects through the buy cycle? This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. While social media marketing may be cheap, it is not free.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. 5) Throw an awesome event. Or YouTube.

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Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API. Eventbrite is free if your event is free. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 4, 2012

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. And to do that, key performance indicators (KPIs) under the marketing department will change. So what’s on tap for next year?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Or YouTube? For instance, Verizon runs a few Twitter accounts. a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. And so will your leads database.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. The possibilities are endless! Recommendations. Careers Tab.

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Linkedin Paid Search Agency Features RSS 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. 4 Tips for B2B Marketing on Facebook [.] Twitter Explo.

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Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

MAY 1, 2017

Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. But how do you actually implement it into your marketing? Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. Event Marketing. Optimizely.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Webbiquity

JULY 26, 2010

Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). June 8, 2010. May 26, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JULY 28, 2017

It was an eventful year: we were all watching Gangnam Style on our iPad 3’s, morning the loss of Whitney Houston, and eagerly awaiting the Facebook IPO. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. To make this happen, the role of the social media manager / marketer needs expand. It’s not new.

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Social Media Marketing AI Trends Media 78

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. An example of this is the Twitter API.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

OCTOBER 27, 2011

We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. When Twitter goes down, you feel lost.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Marketing Insider Group

JANUARY 2, 2015

Content marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. The following slides will demonstrate the value of Content Marketing and how it can help build your business.

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Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

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Social Media Paid Content Tactics Tips 100