KoMarketing Associates

FEBRUARY 11, 2016

For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. Be an Industry Resource.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Launch Marketing

OCTOBER 21, 2020

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. When addressing your newsletter audiences, messaging matters.

Newsletter 80

Newsletter Tactics Trigger Marketing Marketing Prospects 80

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. They help minimize the time spent on repetitive tasks while keeping our presence active across platforms. It’s simple.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Webbiquity

AUGUST 1, 2023

Here are nine helpful strategies. To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Personalize Communications. Demographics. Behavior and interests. Personalize Communications.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Martech

APRIL 19, 2024

Here’s a playbook to help your company succeed when marketing on a local scale. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Local newspapers, radio stations, digital platforms and community events each offer advantages.

Advertisements 102

Advertisements Advertising Allocation Planning 102

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. That’s where you can plug your call-to-action for new audiences.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Animalz blog

MARCH 21, 2024

“We’d love to help our clients create something similar,” I told him. The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. They layer on newsletter, social, and community tactics to build lasting connections with their readers.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

ClearVoice

MARCH 14, 2024

For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Cross-promotion tactics Leveraging email can boost your content’s performance across platforms. Promote content across platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. event registrations or product demo signup).

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Let’s dive in and see how content marketing can help your HR department achieve key business goals. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Marketing Blender

MARCH 15, 2021

They need to use creativity and resourcefulness. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Martech

JANUARY 9, 2024

Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Engaging through an agency or management team Agencies are a viable option for teams with abundant resources and limited time to directly manage negotiations, as they can handle contracts and logistical details efficiently.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. The range of ways they can help, and their structures for providing that assistance, are similarly diverse. Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Need help creating a press kit? Published materials.

Press 130

Press Personalization Brand Identity Branding 130

SmartBug Media

DECEMBER 22, 2023

In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

NuSpark Consulting

MAY 4, 2023

Conversion event non-completers: Reach users who have started but not completed a desired conversion event, such as signing up for a newsletter, requesting a quote, or registering for a webinar. Time-sensitive offers: Create urgency by offering limited-time deals or promotions that expire within a specific timeframe.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. This is especially helpful for the startup that’s looking to increase exposure and start establishing relationships. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Contently

APRIL 27, 2021

But whenever it starts to overwhelm me, I bring my team back to the question that matters most: How can we help our audience? To some, asking “How can we help our audience?” If your marketing doesn’t help your audience in some way, they won’t give a crap about you.

Education 158

Education Content Verticals Trigger Marketing 158

ConvertKit

JANUARY 10, 2022

Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation helps both you and your students. Build your audience.

Template 75

Template Automation Business Landing Pages 75

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. Creator Mode.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. By investing both money and resources in improving customer experience and engagement, you can build your company's success on a loyal customer base that is willing to grow with your business.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

ClearVoice

MARCH 14, 2024

GoPro and Red Bull , meanwhile, forged a deal in 2016 that made GoPro the exclusive action camera for Red Bull’s events and productions. Sharing resources with a partner (or group of partners) to develop and distribute content allows for a higher return on investment. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Content Standard

AUGUST 31, 2021

A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content. Graphic CTAs—like banners and buttons—may invite visitors to download free resources or sign up for demos.

Top of Funnel 105

Top of Funnel Best Practices Newsletter Banners 105

ClickZ

JUNE 3, 2020

Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time. Users have access to a daily newsletter, multiple video series, and podcasts. We’re exploring new opportunities, including virtual live events,” explains Fishbein.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Develop various performance outlooks.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

MARCH 31, 2023

For example, DevOps and sales topics can help you better understand your stakeholders. Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture.

Work Management 94

Work Management Marketing Management Training Vendors 94

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Litmus

MARCH 5, 2021

I—along with the rest of the email team—dug into our bookmarks and found some treasures that have helped us along the way. And I hope they help you, too. Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). A newsletter? Milled can help.

Examples 104

Examples VALS Newsletter Communities 104

Sprout Social

OCTOBER 4, 2022

Scroll down to Resources and click on the button that says Creator mode: Off. Scroll down to Resources and click on the button that says Creator mode On. There are three major benefits to switching to LinkedIn creator mode: Creator mode can help you grow your following on LinkedIn. How to turn on LinkedIn creator mode.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

Launch Marketing

MAY 24, 2018

A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation.

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Vidyard

MARCH 30, 2022

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Head over to his website for lots of other great resources and tools to help you crush your cold calls and book more meetings.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103